The Impact Of National Fitness Brand Event Reward Mechanism On Willingness To Participate

In order to meet the people’s demand for a better life and help improve the quality and capacity of China’s national fitness events,this study adopts the methods of literature,logical analysis,factor analysis and structural equation modeling.The results show that:(1)Gain insight into the situation of national fitness events and help steadily improve people’s well-being and sense of gain.The scores of measurement indicators such as the implementation effect of incentive mechanism,the degree of psychological benefits,the degree of event involvement and the participation behavior of national fitness events are relatively balanced,but there is still some room for improvement.(2)In the structural model of national fitness events driven by incentive mechanism,incentive mechanism has a positive impact on the degree of participation intention;Incentive mechanism has a positive impact on the degree of involvement,situational involvement and the effect of continuous involvement;Incentive mechanism has a positive effect on the willingness of national fitness participation;The degree of participation in the event has a positive impact on the level of national fitness behavior and willingness to participate in the event.(3)In the structural model of national fitness events driven by incentive mechanism,incentive mechanism has multiple intermediary effects on the willingness of national fitness competition behavior.Among them,psychological benefit is the intermediate variable between the incentive mechanism and the behavioral willingness path of national fitness competition;Event involvement is an intermediate variable between incentive mechanism and national fitness participation behavior will path;Psychological benefits and event involvement have a chain intermediary effect between the incentive mechanism and the willingness of national fitness participation.(4)Through the analysis of the influence mechanism of the incentive mechanism of national fitness events on residents’ participation willingness,it can be seen that the incentive mechanism of national fitness events has a significant impact on improving residents’ game stickiness,enhancing residents’ involvement,psychological benefits and improving the top-level design of events.In view of the above,this study is based on the expansion of national fitness events to meet the people’s value demands;Optimize the internal and external environment of people’s participation in the event and improve the degree of people’s participation;Improve the participation system of national fitness events and enhance the involvement of the public in sports events;Cultivate the concept of national health events and optimize the willingness to participate in national fitness events;The main body of multi-element cooperation in organizing the competition to stimulate the healthy participation vitality of the masses;Improve the system of policies and regulations,optimize the market of national fitness events,and put forward the development path of national fitness events in China,in order to promote the healthy and sustainable development of the governance of national fitness events.