Research On The Development Strategy Of RS Sports Club Master Of Business Administration

RS Sports Club is a sports club whose main business is youth tennis training.At the beginning of the opening,the company quickly occupied the market because of its good teachers and venue conditions.But soon the state introduced a double reduction policy.On the one hand,the implementation of the double reduction policy has forced parents and students to shift part of their time planning from the original subject counseling to the training of art and sports quality education,which has greatly increased the demand for youth sports training.On the other hand,discipline training giants such as Xueersi and New Oriental have also rapidly transformed and begun to establish their own sports training business.The addition of these education and training giants has made the industry competition unprecedentedly fierce.RS Sports Club should seize policy opportunities,give full play to its own advantages,recognize the company’s problems,face the challenges of the industry,and formulate strategies for the healthy and rapid development of the later stage.This paper takes the development strategy of RS sports club as the research object,through literature research,questionnaire survey,case study three research methods.Three analytical models and tools were used in the research process.Use PEST model to analyze the current external macro environment of RS sports club.Porter’s five forces model is used to analyze the competitive situation of local tennis training market.Finally,SWOT analysis is used to analyze the strategic situation of the enterprise in detail.This article combines the current RS sports club management status and problems,development opportunities and challenges,through careful comparison and analysis,suggest the use of SO strategy.Seize the "double reduction" policy opportunity,increase the youth training plate.Strengthen the cooperation with schools,strengthen curriculum development and teacher training,consolidate the market leading position.In order to ensure the smooth implementation of strategic steps,it is suggested that the company optimize the organizational structure,pay attention to talent training and improve the performance appraisal system.Based on the changes of macro policies,this study summarizes the development status of China’s tennis training market,predicts the development direction of tennis training market after the double reduction policy,and provides reference for the development planning of other sports training institutions.On the other hand,based on the current operating situation of RS Sports Club,this study has investigated the development of youth tennis training market in detail,evaluated the existing business of the enterprise,and put forward suggestions for the future development of the enterprise.