Study On The Relationship Between Emotional Attachment And Social Entrepreneurship

In recent years,social entrepreneurship has emerged rapidly in China.Influenced by Western philanthropy thought,Macao’s philanthropy and public welfare culture have a certain development foundation and distinctive characteristics.Therefore,it is necessary to analyze the emotional decision-making and behavior of social entrepreneurship under this regional philanthropy culture.Among them,the emotional attachment of entrepreneurs is an effective condition for initiating social entrepreneurship,and improving the emotional attachment of entrepreneurs is one of the important factors to promote social entrepreneurship.However,the existing research lacks in-depth discussion on how the relationship between emotional attachment and social entrepreneurial behavior obtains social entrepreneurial identity.In theory,it is necessary to explore how emotional attachment affects social entrepreneurial behavior and analyze its boundary conditions.This paper explores how emotional attachment affects social entrepreneurial behavior and boundary conditions based on emotion as social information theory.First,a theoretical model of emotional attachment,social entrepreneurial identity,volunteer culture and social entrepreneurial behavior is constructed.Then,a total of338 valid questionnaires were issued by questionnaire survey,and the people involved in social entrepreneurship in Macao were taken as the research objects.Statistical analysis software were used to conduct reliability and validity analysis,factor analysis and correlation analysis on relevant scales,and further verify the research hypothesis in this paper.The results are as follows :(1)Emotional attachment has positive influence on social entrepreneurship behavior;(2)Emotional attachment has positive influence on social entrepreneurship identity;(3)Social entrepreneurship identity has a mediating effect on the relationship between emotional attachment and social entrepreneurship behavior;(4)Volunteer culture has a moderating effect on social entrepreneurship identity and social entrepreneurship behavior.In this paper,based on the results of the study,the relationship between emotional attachment and social entrepreneurship behavior,as well as the moderating effect of volunteer culture,proposes specific strategies to promote social entrepreneurial behavior,thus enriching the theoretical research on social entrepreneurship.Based on the social and cultural context of Macao,this paper takes the lead in studying social entrepreneurship behavior from the perspective of emotional attachment,and proposes social entrepreneurship strategies from the perspectives of enterprises and society,thus expanding the research perspective of social entrepreneurship in China.At the same time,it will also help scholars and entrepreneurs to pay attention to the field of entrepreneurial emotional decision-making.By strengthening emotional management and promoting passionate entrepreneurship and social entrepreneurship,it has certain reference significance and management inspiration.