Research On Improvement Of Marketing Strategies For Extracurricular Tutoring Business Of YS Education Company

In recent years,a variety of after-school tutoring institutions have sprung up in the market,which has brought many choices to the market,but also confusion to consumers.Even if the tutoring industry giants have emerged,they are unable to become the benchmark companies.As a result,the after-school tutoring market has appeared fierce competition.This means that it is difficult to standardize educational products,and teachers,who are the core competitiveness of these institutions,can hardly maintain their advantages.Various institutions keep improving in their skilled fields,but most still cannot get out of trouble and those giant enterprises also encounter the development bottleneck.In the increasingly fierce market competitions,YS Education Company witnessed a slow growth in its revenues over the past five years and even a substantial drop in 2019.This essay takes marketing strategies for tutoring business of YS education company as the breakthrough point,deeply analyzes and built appropriate marketing strategies to enhance sales performance which could help YS break out of the dilemma.This essay adopts the form of monographic study with literature research,field survey,interview and other methods.Firstly,the research background,significance,content and technical routes are briefly described.Then it defines the research content of this essay and elaborates the relevant concepts and basic theories to makes preparation for the research of this essay.With appropriate theories gained from MBA,this essay based on the analyst of the macro and industrial background of education,analyzes the competitive environment,market features and customer requirements characteristics of Dalian,which is a representative region,combining with the particularity of the industry,to analyze the marketing environment thoroughly in an in-depth manner in this region.The resources and capacities background of YS education company were illustrated elaborately,and the product and sales of the tutoring business of it were analyzed comprehensively to expose the dilemma of marketing strategies in Dalian area of YS education company.And the direction of methods to actual problems were determined according to the marketing strategy theory and service marketing theory in this essay.Finally,the solutions of marketing strategy improvement were established.At the end of this essay,upon the research results above,corresponding safeguard measures were offered to ensure the smooth implementation of the improvement solutions.The conclusions and solutions drawn in this paper can address the business marketing management issues of Dalian region of YS Education in after-school tutoring,as well as provide professional suggestions for other enterprises in relevant industries to solve similar problems.