A Study On The Influence Of Fandom Culture On The Values Of College Students And Its Countermeasures

In recent years,with the rapid progress of intelligent industries such as Internet communication technology in China and the realization of the vision of gradually getting rid of poverty and building a moderately prosperous society in an all-round way,people’s way of production and life has undergone great changes.People’s needs are no longer limited to simple material satisfaction,but increasingly pursue spiritual enjoyment and spiritual pleasure.With the continuous collision and integration of diverse cultures,Interest-related culture groups have gradually formed,thus giving birth to the fandom culture.As a new generation of Internet power,the Internet has become an indispensable part of the daily life of contemporary college students.The fandom culture also conforms to the inner needs and emotional sustenance of the pursuit of individuality,yearning for love and freedom of contemporary college students.Therefore,college students have become loyal followers of the fandom culture since its birth.However,in the process of development,the fandom culture has gone in two opposite directions.On the one hand,the contagious fandom culture can arouse the patriotic feelings of college students and continuously export positive energy to the society.On the other hand,such behaviors as raising funds on the Internet,violence on the Internet,tearing each other apart,controlling and evaluating the Internet and illegally supporting the Internet have a negative impact on the value orientation of young college students such as consumption,aesthetics,innovation,struggle and morality,which seriously hinders college students to establish correct values and is not conducive to college students’ growth into pillars worthy of national rejuvenation.In the face of the negative influence of the bad fandom culture on the values of college students,all social subjects should take the responsibility actively,rectify the abnormal behavior and phenomenon of the fandom existing in the current society and the network,dig the meeting point of the fandom culture and the mainstream culture,and create a clean cyberspace environment.The specific performance is as follows: the country should strengthen the rectification of the fandom culture;The media and capital should consciously abide by the rules and bottom line;Colleges and universities,as a position to cultivate morality and cultivate people,should actively tap the positive energy of fandom culture to improve the effect of ideological and political education.Artists,as idols followed by college students,should be self-disciplined and self-reflective to play a positive leading role.Family as the first school for children to strengthen the effect of family education,shape good family style,enhance the scientific nature of family education;College students themselves should also constantly improve their self-cultivation and enhance their ability to resist the bad culture of fandom.