Research On The Transmission Path Of Martial Arts Culture In Universities Based On The 5W Model

Based on the cultural background of communication in the new era,promoting martial arts culture,and adapting to the requirements of the times to help build a strong sports country,the traditional Chinese martial arts cultural communication methods are facing new challenges in the field of school physical education with cultural and educational functions.The Laswell 5W model is in line with the dissemination of martial arts culture,surpasses the original traditional martial arts culture dissemination mode,and promotes school physical education to shoulder the mission of cultivating virtue and cultivating people and cultural inheritance,and becomes the main carrier of martial arts cultural dissemination.Therefore,the inheritance and development of martial arts culture can improve the efficiency and accuracy of the dissemination of martial arts culture in colleges and universities by integrating the five basic elements of the 5W communication model through martial arts education.Based on the 5W communication model of Raswell,combined with the practicality,durability and artistry of new media,it helps martial arts culture enter colleges and universities to reflect the social,cultural and educational value of martial arts culture,deepen students’ sense of national identity,enhance cultural self-confidence,and cultivate excellent successors of socialism with Chinese characteristics.This paper takes the practice orientation of martial arts culture into universities,the theory of communication and education related disciplines as the basis,and the "5W model" of communication as the analysis framework,using the literature method,expert interview method,questionnaire survey method,and mathematical statistics method.With the help of the five elements of the "5W" communication mode of Lasswell,the dissemination of martial arts culture in colleges and universities was analyzed,and the current situation of the dissemination of martial arts culture in colleges and universities was sorted out and studied,and the problems that occurred in the process of the dissemination of martial arts culture in colleges and universities were found,and some suggestions were put forward to further expand the cultural influence and promotion path of martial arts culture in colleges and universities.Based on the elements and links of martial arts culture in the communication process of colleges and universities under the 5W communication mode,the specific practices are analyzed from different dimensions,which has strong pertinence and feasibility 。 Its conclusions are as follows:(1)The subject of communication is pluralistic.Colleges and universities,university clubs,associations and other organizations,college teachers and students are the main body of communication,and martial arts culture has played a promoting role in the main body of communication in colleges and universities,but there are still limitations and deficiencies,which limit the development space of martial arts culture in colleges and universities.(2)The content of martial arts culture communication in colleges and universities covers a wide range of fields,and according to the different situations of the audience,the martial arts cultural content selected by the communication subject should be representative,safe and interesting.The teaching content of martial arts should be selected according to students at different stages,and it is necessary to continuously improve and update the content of martial arts culture in order to grasp the essence of martial arts culture,meet the needs of the audience,and expand the scope of dissemination.(3)The communication media of martial arts culture in colleges and universities integrate new and old media,improve the effectiveness and accuracy of communication,expand the coverage and influence of communication,enhance the attractiveness of communication,and broaden the communication channels of martial arts culture in colleges and universities.The new media platform plays a communication function to attract more audiences to spread and inherit martial arts culture,but new media as the main communication medium of university communication is still insufficient.(4)The dissemination of martial arts culture in colleges and universities should capture the actual needs of the audience,but the number of people participating in the learning of martial arts culture is still within a small range;With the development of the times,the spread and promotion of martial arts culture in colleges and universities,according to the differences of audiences and demand motivations,the number of audiences participating in the learning of martial arts culture is increasing.(5)In the process of spreading martial arts culture in colleges and universities,the awareness of martial arts culture has been improved at the cognitive level,and the audience actively learns martial arts in terms of attitude and is willing to spread it to more people,and the feedback of the audience at the behavioral level,although somewhat inconsistent,has a certain positive impact on the spread of martial arts culture.