Study On The Coupling And Coordinated Development Of Sports Tourism And Pastoral Complex In Lijiang River Basin

The coupled and coordinated development of sports tourism and field and garden complex is an important driving force to realize the strategy of healthy China and rural revitalization.At present,domestic academics have done a lot of research on the development of sports tourism and field complexes,mainly on sports tourism and field complexes separately,with less research from the interaction between them,and such research mostly focuses on the level of large scale macro analysis.In this paper,we have combed through domestic and international literature to fully understand the progress of related research.With the help of the "three living spaces" theory,we classify the coupling composition and index system of sports tourism and the field and garden complex;with the help of the "coupling coordination" theory,we construct a coupling coordination degree model to study the coupling between sports tourism and the field and garden complex in Li River basin counties from 2018 to 2021.The following conclusions are drawn from the coupling and coordination analysis of sports tourism and field complexes in Li River basin counties from 2018 to 2021.First,the comprehensive level of coupled development of sports tourism and field complexes in four counties in the Li River basin from 2018-2021,the type of sports tourism development from driven to lagging,and field complexes from lagging to driven;the coupled coordination degree of sports tourism and field complexes in four counties in the Li River basin from 2018-2021,showing a trend of increasing year by year,and after 2020 once There is a downward trend;there are 16 data on the coupling coordination degree of sports tourism and field and garden complexes in four counties in the Li River basin from 2018 to2021.Among them,six data with D<6,accounting for 37.5% of the total,and the values of sports tourism coupling coordination in the four counties of Li River basin are mainly distributed between 0.6-0.7,which are between barely coordinated and primary coordination.Second,combined with the empirical analysis and field research,we found the following problems in the coupled development process of sports tourism and field complexes in the counties of Li River basin.Insufficient industrial drive: single product supply,fewer physical participation activities,and serious project homogenization;insufficient integration effect: over-exploitation of natural resources,uneven management services,and growing conflicts between vernacular and modern architecture;obvious conflict of interest: Conflict of interest: poor operational efficiency of initial projects,short touring period of products,low revisit rate of tourists;single functional mode: mainly field sightseeing and humanistic history visit,less development of experiential projects,single and boring form of activities.Third,this paper proposes four optimization paths to promote the coupled and coordinated development of sports tourism and field complexes in Li River basin counties,optimizing industries:clarifying product positioning,innovating product design,improving management services,and reaching all-age audiences;optimizing effects: integrating policy,economic,social,and technological benefits;optimizing benefits: defining and classifying stakeholders,dividing the responsibilities of multiple subjects,building Optimization of benefits: definition and classification of stakeholders,delineation of responsibilities of multiple subjects,establishment of a platform for exchange of interests of multiple subjects,and improvement of incentive initiatives of multiple subjects;optimization of industry: field racing,leisure sports,ecological tourism,agricultural experience,and health and wellness.