Research On The Teaching Design Of Marketing Fundamentals In Secondary Vocational School-Based On Curriculum Ideology And Politics Education

Under the new situation,Xi Jinping pointed out that ideological education should be implemented in all aspects of the education system,and "establishing moral education" should be the central part of education,and the disciplines should go in the same direction,so as to realize the education of everyone and all-round education.Secondary schools cultivate complex technical skills talents,and students not only need to master professional skills and knowledge,but also need to improve their comprehensive quality and ability.Therefore,the new teaching concept of combining the construction of curriculum is a great trend.This paper adopts the literature research method,taking "theory of comprehensive human development","theory of humanistic learning","theory of implicit education" and "theory of educational Based on the theoretical basis of "Humanistic Development Theory","Humanistic Learning Theory","Implicit Education Theory" and "Pedagogical Theory",this paper taps into the Civic and Political elements of"Marketing Fundamentals" and understands the teaching status of"Marketing Fundamentals" through questionnaires,and completes the teaching design and teaching practice on this basis."Branding Strategy".The study shows that the integration of Civic Affairs elements in the teaching process of "Marketing Fundamentals" in the middle level is conducive to cultivating students’ mainstream consciousness and values such as cultural confidence,love for work,honesty and trustworthiness,social responsibility,environmental awareness,legal awareness,innovation,family sentiment,and excellence.In the teaching process of integrating the elements of Civics,the teaching methods are innovated,which can not only enrich the teaching objectives,but also promote teachers’ teaching and students’ learning.The teaching of "Marketing Fundamentals" in secondary school can bring into play the nurturing value of the subject by selecting appropriate knowledge content,adopting various teaching methods,using multimedia technology and diversifying teaching evaluation.The combination of Civic and Political elements and the teaching of "Marketing Fundamentals" in secondary school can improve the comprehensive quality of students in the teaching process,and cultivate them into composite technical skills talents.