Research On Application Of Project-based Learning (PBL) In Self-media Marketing Course Of Secondary Vocational School

In recent years,China has vigorously promoted the reform of vocational education,and the State Council promulgated the National Vocational Education Reform Implementation Plan(Guo Fa [2019] No.4)in 2019,which mentioned that vocational education should deepen the reform of the school-running system and the reform of the education mechanism,focus on cultivating high-quality workers and technical skills,and greatly improve the modernization level of vocational education in the new era.In the same year,the Ministry of Education issued guidance on the designation and implementation of professional talent training programs in vocational colleges,promoting the implementation of national teaching standards and improving the quality of vocational education.According to the national policy,high-quality technical skills talents are the trend of future talent demand,so it is particularly important for secondary vocational schools to deepen the reform of the three teachings and use a variety of teaching methods and teaching modes to cultivate students’ skills and professional qualities.Combining project-based learning with self-media marketing courses can improve students’ independent learning level,cultivate cooperative inquiry ability in the process of students’ independent learning.and help secondary vocational schools cultivate high-quality e-commerce professionals.Firstly,this paper uses the literature research method to sort out the research results of project-based learning at home and abroad,clarifies the relevant concepts and theoretical foundations of project-based learning,and puts forward the idea of applying project-based learning to the middle vocational "self-media marketing" course.Secondly,through the analysis of the current situation of the "We-media Marketing" course of e-commerce major,the educational value of project-based learning is emphasized,and the feasibility of its application to the self-media marketing course of e-commerce students is expounded.Finally,combine it with specific lessons.Finally,the effect after application is evaluated,and the questionnaire method and SPSS22.0 are used to analyze the validity of the survey.The research results show that the application of project-based learning to secondary vocational professional courses improves students’ enthusiasm for learning,strengthens students’ main position,improves students’ independent inquiry and cooperative communication skills,stimulates students’ interest in learning self-media marketing,and improves teaching effects.However,in the process of applying actual lesson examples,there are problems such as unreasonable project design,teachers paying more attention to project results,insufficient teaching monitoring,short students’ enthusiasm for learning,and low degree of cooperation and communication.In this regard,the author proposes that the project design should be diversified,the teaching evaluation should be diversified,a dual-teacher team should be created,and students should actively create works,and actively display and share works.