Study On Endogenous Development Of Dalian Ocean Sports Tourism

With the rapid development of social economy,tourism carries modern people’s spiritual yearning and cultural enjoyment,and the transformation of people’s consumption concept and behavior in the era of experience economy greatly expands the tourism market.The "20National Congress" refers to persisting in creative transformation and development,developing advanced socialist culture,and meeting the people’s ever-growing spiritual and cultural needs.Marine sports and coastal tourism full of freshness,stimulation,entertainment,participation,interaction are widely loved by people.Under the situation that the national policy and the tourism market are all oriented to the sea,the Marine sports tourism market of Dalian has huge potential and development space.The research uses literature,questionnaire,expert interview,field investigation and mathematical statistics,and refers to RMP analysis theory.From three dimensions of resources,market and products,this thesis analyzes the Marine sports tourism resources,Marine sports events and events as well as the status quo of related tourism products in seven major Marine sports tourism fields: Jinshitan Tourism area,Changhai County,Lushunkou District,East Port Business District,Xingwan Area,Binhai Road and Vagangdian coastal area.At the same time,the current market demand and development problems are reflected through the investigation of tourists’ participation status.It is concluded that Dalian City’s abundant Marine tourism resources,the sports industry is becoming more profitable,and the internal driving force of Marine culture is basically in line with the theory of endogenous development,and suitable for endogenous development.It is believed that Dalian relies on the local Marine ecology,Marine sports industry and urban culture and follows the endogenous development idea of resources,industry,culture and technology,and develops with tourism as the carrier and Marine sports events and events as the material to promote the maximization of sports tourism benefits.From the direction of Marine sports tourism project layout,immersive product development,brand event gathering,tourism resource allocation,quality line upgrading and so on,combined with the characteristics of Dalian’s charming mountain and sea city,make full use of internal resources to build the internal development mode of sea and land interaction,harbor radiation,multi-beach integration,archipelago linkage and multi-line series,highlighting the highlights of Dalian’s Marine sports tourism.Improve the economic level of Dalian coastal tourism.With the help of the experience economy theory,this study proposes that leisure,competitive and Marine experience projects should be given full play to create a highland for Marine sports industry gathering,and a linkage industry between tourism and Marine sports should be formed.Carry out mass sand-sea sports activities with high quality event holding conditions,expand and develop the effective supply of Marine sports consumption,and drive the integration of sports and tourism industries;Development strategies include building a smart Marine activity center,innovating and developing sea fishing and coastal resort products,and upgrading charming mountain and sea quality routes.The Marine sports and events with IP attributes will be substituted into the city,making the internal source become the driving force for the development of the internal top-down,making the Marine sports become the new driving force for the tourism development of Dalian in the new era,stimulating the economies of scale benefits of the seven main tourism areas,facilitating the high-quality development of Dalian Marine sports industry,and providing new highlights for the development of Dalian Marine sports tourism.Let maritime sports tourism become an important support for promoting sports power.