Research On The Impact Of Network Entertainmentization On College Students’ Values And Countermeasures

With the advent of the all-media era,online media has become a widely prevalent carrier of the phenomenon of pan-entertainment,which has discarded bottom-line thinking and regards entertainment value as the only standard.Under the multiple influences of technological empowerment and capital support,pan-entertainment has become a social problem.University students have a higher acceptance of new ideas and concepts,but are also more susceptible to erroneous concepts.The focus of ideological and political education in universities in the new era is to cultivate the correct values of college students,but the harm caused by the pan-entertainment of the network has attracted high attention from society.In the current situation,it is an urgent practical problem to guide college students to deeply understand the harm brought by the pan-entertainment of the network,assist them in effectively resisting its influence,and reshape their correct values and ideal beliefs.The purpose of this paper is to take the negative impact of the current phenomenon of widespread entertainment on the values of college students as the main thread,confirm the preset problem through empirical investigation and deeply analyze its reasons,in order to provide reference for strengthening the cultivation of values among college students.The full text starts with the background and significance of the topic,summarizes relevant research reviews,and clarifies the research direction and innovation.By summarizing the concept,background,specific manifestations,and related overview of the phenomenon of online pan entertainment,we aim to better understand and grasp the relationship between this phenomenon and the shaping of college students’ values.This study mainly analyzes the negative impact of the phenomenon of widespread entertainment on the socialist core values of college students through empirical research,and deeply explores the reasons for its proliferation;Finally,starting from the four aspects of the country,industry,universities,and individuals,propose corresponding strategies to guide college students to establish correct values.The correct values of college students are not only related to the comprehensive development of individuals,but also to the present and future of Chinese society.As the hope and successor of the great rejuvenation of the Chinese nation,college students shoulder the historical responsibility,and their values shaping is crucial for achieving the strength and prosperity of the country.Therefore,in the current entertainment oriented online environment,ideological and political educators have the responsibility to guide college students to view phenomena correctly,cultivate correct mainstream values,and resist the negative impact of various erroneous views and trends.At the same time,in order to guide college students to become staunch believers,active disseminators,and exemplary practitioners of the core values of socialism with Chinese characteristics,all sectors of society need to jointly create a clear online environment and actively spread the positive energy of the internet and mainstream values.Only in this way can college students be trained to become qualified builders and reliable successors of the great cause of socialism with Chinese characteristics.