| The increasing number of idol misconduct in current society,the bottomless entertainment of the public in various variety shows,the fact that idol entertainment news often occupies the top of the news,and the fact that fans have repeatedly spoken out for bad artists,all these phenomena show that the phenomenon of idol pan-entertainment has had a certain impact on the values of the public.By studying the reasons for the emergence of the phenomenon of idol pan-entertainment,it is concluded that the emergence of the phenomenon of idol pan-entertainment cannot be separated from the influence of capital,technology,media,audience psychology and post-modernist culture.As the main group of idol worship,college students are in the critical period of value formation and are easily influenced by idols,and the pan-entertainment of idols will inevitably bring many negative effects to the value formation of college students.Therefore,ideological and political educators should pay full attention to this problem,strengthen the guidance of college students,improve their self-cognitive ability and screening ability,and guide them to establish correct values.Using the literature research method,interdisciplinary research method and inductive analysis method,starting from idols,a special carrier of pan-entertainment,and with the theoretical support from the basic principles of Marxism,the series of discourses of the Chinese Communists on values and the theory of internalization and externalization of ideological and political education,we firstly define the concepts of idols,pan-entertainment,idol pan-entertainment and values as well as the classification of values.Secondly,the development,mechanism and main characteristics of the phenomenon of idolization are further studied.Again,the negative effects and causes of the phenomenon of idolization on college students’ values are analyzed.By sorting out the overview and classification of values and based on the actual study and living environment of college students and their objective relationship with the real environment,we focus on six aspects of moral values,historical values,struggle values,professional values,consumption values and aesthetic values of college students.The reason for the negative influence of the phenomenon of idol pan-entertainment on college students’ values is the result of the joint influence of many parties,so it should be analyzed from many aspects,the blind spot of government regulation,the excessive pursuit of economic benefits by the media industry,the inadequacy of value education in colleges and universities and the unclear perception of college students’ individual values.Finally,according to the causes,targeted specific countermeasures are proposed.That is,the government should give full play to its role in supervising the market,improve laws and regulations,and increase the supervision of relevant subjects;the media industry should improve self-monitoring,actively promote mainstream culture,and practitioners should strengthen their sense of self-discipline and actively assume social responsibility;colleges and universities should innovate education methods,improve campus culture,and enhance the effectiveness of values education;college students should play an active role and be good at applying the Marxist theory’s College students should play an active role,be good at using the scientific viewpoint of Marxist theory to correctly view the phenomenon of pan-entertainment of idols,correctly understand self-worth and group identity,actively participate in practical activities,and constantly deepen their understanding in practice,so as to establish correct values. |
