Research On The Development Countermeasures Of Public Winter Sports In Jiangxi Province

With the success of the 2022 Beijing Winter Olympics,ice and snow sports have attracted wide attention from the society.Ice and snow sports,as a sport with dual functions of fitness and entertainment,is more and more popular with the public.The development of ice and snow sports projects can play a role in promoting consumption and promoting economic development.With the help of the Beijing Winter Olympics,ice and snow sports in Jiangxi province will be popularized and developed.By understanding the current situation of mass ice and snow sports in Jiangxi Province,this study hopes to find out the reasons for restricting the development of mass ice and snow sports in Jiangxi Province,and provide suggestions for the development of ice and snow sports in Jiangxi Province and other regions.In addition,it is hoped that this study can help Jiangxi Province to expand the publicity effect of mass ice and snow sports and provide valuable suggestions for the development of ice and snow sports.The research methods used in this study mainly include literature and data method,field survey method,questionnaire survey method,interview survey method,SWOT analysis method,etc.Through these research methods,this study analyzes the actual situation and main problems in the development of mass ice and snow sports in Jiangxi Province,and comprehensively analyzes the advantages and disadvantages of mass ice and snow sports in Jiangxi Province,as well as the opportunities and challenges faced.According to the analysis:1.The internal advantages of mass ice and snow sports in Jiangxi Province include: wide market prospect of mass ice and snow sports in Jiangxi Province,great development potential of mass ice and snow sports in Jiangxi Province,and ice and snow sports meet the public’s demand for national fitness and the public’s love for ice and snow sports.2.The internal disadvantages of mass ice and snow sports in Jiangxi Province include: low convenience of transportation,poor management of ice and snow sports venues,weak ice and snow foundation for the masses,lack of professional ice and snow talents,and short snow period in Jiangxi Province.3.External opportunities for Jiangxi province to launch mass ice and snow sports include:policy support for the development of ice and snow sports,the 2022 Winter Olympics,and a hot ice and snow tourism market4.The external threats of mass ice and snow sports in Jiangxi Province include: threats brought by the diversification of mass sports needs,frequent safety risks,and high operation cost of ice and snow venues.According to the above analysis results,the following suggestions are provided on how to promote the rapid development of ice and snow sports in Jiangxi province:(1)Strengthen the infrastructure construction of ice and snow venues.(2)Cultivate professional instructors and expand the team of professional talents.(3)Strengthen exchanges and cooperation between regions.(4)Publicize the ice and snow culture and improve the conversion rate of the ice and snow population.(5)Open ice and snow courses to promote ice and snow sports into the campus.(6)Pay attention to the promotion of ice and snow events and build local brands.