Flipped Classroom Teaching Mode In The Teaching Of E-commerce Fundamentals

Along with the development of Chinese information education technology,the information technology is widely used in the subject teaching,which greatly promotes the innovation and reform of teaching methods in the field of education and teaching.In recent years,the reform of secondary vocational schools has developed rapidly and there is more room to improve the quality of education and teaching in secondary vocational schools.It has become an important task in the current teaching reform of secondary vocational schools to continuously promote the development of information technology in secondary vocational education,which plays an important role in improving students’ ability and quality.Flipped classroom,as a new classroom mode,adjusts the content of traditional classroom teaching knowledge and the order of students’ knowledge understanding,so that students can acquire knowledge in the process of classroom learning and realize the internalization and reconstruction of knowledge.Knowledge is understood and applied flexibly after class,which effectively solves the problem of knowledge solidification in traditional classroom teaching.In this study,literature analysis,questionnaire survey,interview survey and other research methods are adopted.Centering on the current situation of flipped classroom teaching in e-commerce basic courses in secondary vocational schools,this study takes constructivism learning theory,humanistic learning theory and cognitive stimulation theory as the theoretical basis,and comprehensively combs domestic and foreign research literature,laying an important theoretical foundation for this paper.Through the analysis of more than 120 literatures,it is known that the application research of flipped classroom teaching model in the teaching of colleges and universities is the hot spot of academic research at present,but the application research of flipped classroom teaching model in the course of E-commerce Foundation in secondary vocational schools is rarely discussed.Through questionnaire survey,120 e-commerce students were surveyed,and the flipped classroom implementation possibility questionnaire was filled out.The flipped classroom model was designed and applied to the practical steps of e-commerce basic courses,and the teaching cases were presented in specific teaching procedures.At the same time,e-commerce teachers in sample schools are investigated and interviewed.Through the examination and analysis of the results of flipped classroom teaching practice activities in sample schools,optimization strategies of flipped classroom teaching model in e-commerce basic course teaching are proposed.Excel and SPSS were used to record the results of the questionnaire and the changes of teaching and learning between teachers and students in the process teaching evaluation of the course "Fundamentals of Electronic Commerce",and the experimental verification results were compared and analyzed one by one.The researcher conducted research and analysis on the use of flipped classroom,and designed a flipped classroom application model for basic course teaching of e-commerce in secondary vocational schools,so as to improve the use ability of flipped classroom model for basic course of e-commerce in secondary vocational schools,effectively accumulate teaching practical experience,and solve problems in the current secondary vocational schools where the researcher works.In the course of "Electronic Commerce Basis",teachers have a single teaching method and lack of mastery of flipped classroom teaching mode.Students have low interest in learning,unclear learning goals,lack of initiative preview and review consciousness;Poor interaction between teachers and students and unsatisfactory classroom discipline;The backward and single teaching method,the teaching process does not fully reflect the professional ability and core quality.To sum up,this study focuses on issues related to the application of flipped classroom teaching model in the basic course of e-commerce in secondary vocational schools.In the context of the development of information technology,it integrates educational information resources and solves problems encountered in the basic course reform of e-commerce in secondary vocational schools through the integration mechanism of online and offline teaching forms.Continuous improvement of flipped classroom teaching model and practical experience in e-commerce course teaching has enriched the theoretical and practical research of e-commerce course reform in secondary vocational schools.