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Application Study On The Combination Of Curriculum Ideological And Politics And Case Teaching Method In The Course Of Pharmaceutical Marketing In Secondary Vocational School

Posted on:2024-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:Y SuFull Text:PDF
GTID:2557307121981949Subject:Education
Abstract/Summary:PDF Full Text Request
General Secretary Xi Jinping has repeatedly stressed that it is necessary to take the cultivation of morality and cultivation of people as the fundamental task of school education,and take ideological and political education through the entire process of education and teaching,which requires all disciplines to dig deep into ideological and political materials,innovate education and teaching methods,realize the guidance of values in knowledge transfer,and help students establish a correct outlook on life,values and world view.China’s secondary vocational colleges and universities undertake the important mission of cultivating technical and skilled talents with dual training of German and technical skills,and urgently need to promote and strengthen the ideological and political construction of the curriculum,so it is particularly important to explore the practical application of the ideological and political concept of the curriculum to the education and teaching methods of the curriculum of secondary vocational schools.This study is guided by the concept of curriculum ideological and political,based on the process of case teaching,combined with the integration of ideology and politics-"three principles and three methods",that is,"thematic case-style","element diversity" and "cloud experience" to integrate ideological and political content into the middle-level "Drug Marketing" course.Through questionnaires,interviews to investigate the current situation of ideological and political teaching in the curriculum,and fully absorb the opinions of students and teachers.Based on the questionnaire survey research,the case teaching procedure of the integrated course is used,and the "three formulas" are used as an example to carry out a complete teaching design of the "Drug Marketing" course.Comprehensively use quasi-experimental methods,questionnaires and observation methods to conduct teaching practice research,and analyze and summarize the educational effect of case teaching integration curriculum ideology and politics.In addition,by analyzing the test results of the control class and the experimental class,it was explored whether the teaching of ideological and political integration courses had a positive impact on students’ test scores.The results show that in the investigation of the teaching status of curriculum ideology and politics,it is found that students and teachers have a high degree of acceptance of curriculum ideology and politics,and teachers are also actively exploring new methods of integrating ideology and politics into teaching.Based on the survey results,using the case teaching procedure of integrating ideological and political courses,taking the "three forms" as an example to carry out teaching practice,and using the questionnaire survey method to test the ideological and political education effect of experimental class and control class,it was found that the data of experimental classes in the four ideological and political dimensions of family and country feelings,social responsibility,good personal quality and professional quality were higher than those in the control class and there were significant differences(P<0.001),and the average score of the experimental class in the classroom form dimension was also higher than that of the control class(P).<0.05)。 Observing the teaching process from the dimension of the classroom teaching evaluation table,it was found that the classroom participation and teaching atmosphere of the experimental class were very good,indicating that the new classroom form and ideological and political integration effect were recognized by the students.Further statistical analysis of the overall score of the post-test test and the score of ideological and political related questions of the experimental class and the control class showed that the experimental class performance was significantly higher than that of the control class(P<0.01),and three ideological and political dimensions also showed significant differences(P <0.05),in general,the application of the case teaching method of integrating ideological and political courses in the course of "Drug Marketing" is effective,reflecting the effect of ideological and political education,and can improve students’ academic performance to a certain extent.To sum up,the case teaching method of integrating ideological and political courses in the teaching of Chinese vocational drug marketing courses has achieved the purpose of mutual promotion of professional teaching and ideological and political education,and at the same time rejuvenated the vitality of the classroom.This method can also be flexibly used in combination with teaching methods such as scenario simulation to promote the ideological and political innovation of secondary vocational education.
Keywords/Search Tags:curriculum ideology and politics, case teaching, three principles and three methods, pharmaceutical marketing, secondary teaching
PDF Full Text Request
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