Research On The Teaching Design And Application Of "Sales Practice" In Secondary Vocational Education Under The Concept Of Curriculum Ideology And Politics

Since the 18 th National Congress,General Secretary Xi Jinping has stressed that it is necessary to take the cultivation of morality and cultivating people as the fundamental task of education,integrate ideological and political education with the curriculum of various disciplines,fully tap the ideological and political elements contained in various disciplines,innovate the ways and methods of integrating ideological and political education into the education of various disciplines,and increase the pertinence and affinity of ideological and political education.In order to better integrate curriculum ideology and politics into the course of "Sales Practice",this study clarifies the concept and connotation of curriculum ideology and politics,as well as the connection and difference between curriculum ideology and politics and ideological and political courses,and sorts out the research status of ideological and political courses in secondary vocational courses and the existing research on curriculum ideology and politics in the teaching of "Sales Practice".Went to secondary vocational schools to investigate the current situation of the ideological and political implementation of the "Marketing Practice" course,and analyzed the difficulties and problems encountered in the implementation of the ideological and political course of the curriculum.On this basis,combined with constructivist theory,comprehensive human development theory,implicit curriculum theory,and the principle of student-centeredness,step-by-step and immersion as the design principles,the teaching objectives,teaching methods,teaching links,teaching evaluation and other aspects of the middle vocational "Marketing Practice" course are designed for teaching purposes,teaching methods,teaching links,teaching evaluation,etc.,and the teaching practice is carried out with two lessons of "Customer Objection Handling" and "After-sales Service",and after practice,the teaching effect is investigated and analyzed from the teacher level and the student level,and the results prove that "curriculum ideology and politics" The professional course teaching under the concept can not only enhance students’ interest in learning,but also promote the improvement of students’ professional quality and advanced ability.