| With the continuous popularization of Internet technology,Internet technology is being widely used in tourism.Today,the Internet is not only an important information publishing platform for tourism companies and tourism-related departments,but also an important channel for tourists to obtain tourism information.In recent years,due to the rapid development of China's economy and changes in market demand brought about by income differences among various classes,tourism products are developing in many directions such as leisure tourism and sports tourism.With China's successful bid to host the Winter Olympics,ice and snow tourism,as a new type of special tourist activity with high participation and experience,has developed in full swing in recent years and is gradually sought after by travel enthusiasts.Tourists can search the relevant information of ice and snow travel destinations through the Internet,and they have formed a network of attention during the search process.Based on the collation and research of the existing literature,this paper selects Harbin City,which has a relatively early development of ice and snow tourism and rich snow and ice tourism resources and products,as the research object.Research methods such as seasonal concentration index and Gini coefficient analyze its temporal and spatial distribution characteristics,use relevant analysis methods to study the influencing factors of its spatial and temporal changes in network attention,summarize the problems presented by Harbin's network attention,and propose to promote Harbin ice and snow based on the problems Recommendations for high-quality tourism development.Studying the spatial and temporal distribution characteristics and influencing factors of its network attention,on the one hand,it can improve the research of ice and snow tourism theory on network information;Provide guidance for passenger flow forecast.The main conclusions of the article are as follows:(1)Time distribution characteristics of attention degree of ice and snow tourism network in Harbin.First of all,from the perspective of inter-annual characteristics,Harbin's network attention data showed a trend of increasing first and then declining.In 2015,the network attention data reached the maximum,and the network attention decreased slightly in 2016-2019.Secondly,in terms of seasonal characteristics,the off-peak season of Harbin's network attention shows two different phase characteristics:the peak season of 2011-2014 is mainly October-December and January,the main season is mainly May-September,and the off-season It is mainly from February to February;the peak season of 2015-2019 is mainly from November to December,from April to August from January to February,the flat season is from September to October,and the low season is from March.It can be seen that the tourism development of Harbin has developed from winter ice and snow tourism to winter entertainment and summer vacation.Finally,from the perspective of holidays,Harbin's network attention changes more during the peak period of Labor Day and Dragon Boat Festival,and the peak period of New Year's Day,Spring Festival,Qingming Festival,Mid-Autumn Festival and National Day is relatively stable and is not affected by the outside world.The degree of network attention before the holiday is higher than that after the holiday,with an upward trend before the holiday,a rapid decline during the holidays,and a slow increase after the holiday.(2)Spatial distribution characteristics of attention degree of ice and snow tourism network in Harbin.First of all,from the perspective of inter-provincial differences,Heilongjiang and its surrounding areas,such as Jilin and Liaoning,have a high degree of network attention,which is in line with the law of tourism travel decisions declining with distance.Secondly,Beijing,Zhejiang,Jiangsu,Shanghai,and Guangdong have developed a higher level of network attention in the eastern coastal areas,which reflects the impact of the economic development level of the source area on the ice and snow tourism city.Finally,from the perspective of regional differences,the central region of China has a large regional difference,the network attention is more concentrated,the eastern and western regions have smaller regional differences,and the network attention is more scattered.(3)Factors Affecting the Temporal and Spatial Distribution Characteristics of Ice and Snow Tourism Network in Harbin.In terms of time distribution influencing factors,Harbin's climate comfort level and China's fake holiday system are mainly selected as the measurement indicators.The study found that both are important influencing factors that affect Harbin's network attention.In terms of spatial distribution,using SPSS correlation analysis,the regional economic development level,network development,distance between two places,population size and education level were selected as the measurement indicators.The research results showed that the economic development level,network development and distance between the two places It is an influencing factor of the spatial distribution of its online attention.The population size and education level have not passed the correlation test.(4)By studying the spatial-temporal distribution characteristics and influencing factors of the attention degree of ice and snow tourism network in Harbin,on the basis of summarizing the existing problems of Harbin's network attention,it puts forward suggestions to promote the high-quality development of tourism in Harbin:First,it is necessary to formulate a time-space differentiated marketing strategy To highlight the differentiated development of tourist destinations.The second is to make full use of new online media,pay attention to online public opinion,and enhance the image of tourist destinations.The third is to dig deeper into the ice and snow culture of Harbin and strengthen the brand building of tourist destinations.The fourth is to improve the ice and snow tourism supporting services and facilities to provide quality tourism services. |
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