| Our country has been in the population ageing since 2000,and now sports support for the elderly has entered the daily life of the elderly.The integration of leisure sports and endowment industry is of great significance to the physical and mental health of the elderly,and has a good effect on social stability.Based on the background of the domestic population ageing,this paper has collated the domestic and foreign literature,using the methods of literature,questionnaire,expert interview,on-the-spot investigation,case analysis,mathematical statistics,logical analysis and other methods,based on the investigation and analysis of the current situation and typical cases of leisure sports and pension industry in Kunming,the paper finds that Kunming has many regional advantages to promote the integration of its industries:1.The supply of relevant state policies and systems affects industrial convergence.Government agencies need to strengthen public infrastructure construction,coordinate economic development in related fields,strengthen discipline construction and talent introduction.2.Social economy and industrial development affect industrial convergence.The integration of leisure sports and pension industry in Kunming is unbalanced and unreasonable,which leads to the problems of lack of innovation and difficulties in industry operation.3.Old People’s consumption demand drives industry convergence.The consumption potential of the elderly in Kunming is yet to be exploited,and most of the elderly in Kunming are still in the stage of "Passive Health".Four.Modern science and technology provide external impetus for industrial convergence.More people in Kunming see a relative lack of policy paper support for the integration of the leisure sports and pension industries,with better market integration in medical equipment.At the same time,this research from policy and institution,social economy,consumption demand,modern science and technology,Kunming’s regional advantages,multi-industry integration and innovation,etc.,this paper analyzes the feasibility of the integration development of Kunming’s leisure sports and endowment industry,and puts forward the following strategic suggestions:1.Promote the integration of resources.Maintain a good policy system,sports in the policy of the pre-position.2.Rich Industrial Convergence.Carry on the fusion of body and nutrition,the fusion of Sports + Internet,the fusion of body and medicine,and the fusion of many fields of“1+1>2”.3.Speed up scene blending.Establish a solid market foundation,strengthen discipline construction and innovation and professional personnel training.Four.Pay attention to the integration of ideas.The propaganda of active health thought,the exploration of sports prescription and other relevant strategies and methods.Based on the analysis of questionnaires and data,this study proposes the above-mentioned strategies and methods to provide a theoretical basis for the study on the integration of Kunming’s leisure sports and pension industry,with a view to accelerating the integration of leisure sports and the elderly industry in Kunming,and exploring new ways and means for the integration of Kunming’s industries,so as to speed up the economic development of related industries in Kunming,to stimulate the sports consumption potential of the elderly,to improve the quality of life and the standard of living of the elderly in Kunming,and to achieve healthy aging. |