Research On Converging Development Of China's Sports Industry And Pension Industry In The Context Of Population Ageing

With the increasingly emerging trend of global industry convergence,the significance of converging development of China's sports industy and pension industry lies in the win-win situation by the improvement of market profit and social welfare,which benefits the national strategy of meet the chanllenge posed by the population ageing positively.Based on value orientation of prospective study,this paper follows the cognitive mainline of industry convergence and works through the view of population ageing,using theoretical methods of industrial economics,econometrics and sociology to systematically analyze the mechanism,situation and strategy of converging development of China's sports industry and pension industry in the context of population ageing,attempting to implement the innovation of applied research on sports industrial convergence.The main conclusions of this paper include:1.In the background of China's industrial structural transformation and consumption structural promotion casued by the unstoppable population ageing,we should make the best use of the circumstances,in order to optimize the sports market combing with the dealing of chanllenge posed by the population ageing positively,and to increase the supply of pension products combing with the promoting of industrial convergence.2.The converging development of sports industry and pension industy is kind of industrial innovation that creates the new ecomomic phenomenal of “sports plus pension”,which might contribute to the birth of senior sports health services industry.The subject is enterprise that involves industrial convergence.The objects are converging knowledge,technology and product.The feature is erosing of industrial boundaries.The essence is serice innovation oriented on senior consumers.The value is to integrate the value-added sections.The effect lies in cooperating competition,optimizing of industrial stucutre and upgrading of regional consumption.3.The process of industrial convergence contains fuctional integration stage and applicational integration stage,wich creates a new boundary between sports industy and pension industry.The route is a face to face converging.The basis include the feature of service products,the benefit bond in health-care market and the new concept of health care for seniors.The relation between two industries are mutual effects.The condition of industy convergence lies in the themes of the times and the change of market investmet eniornment.4.The converging development of sports industry and pesion industry faces new opportunites.The driving forces are national policy guidance and scope economy expansion.Through the grey correlation analysis and VAR analysis,although the lowest coverging degree presents that the weakness of senior sports health services market,the goal is to create a better situation which would get through four types of convergence.The modle include the demanding leading,the service restructuring,the resource sharing,the market cooperation,the extended function and technology penetration.5.The main idea of promoting industry convergence is to foster a professional senior sports health services market actively,to strenghthen the multi-pillar pension system rapidly and to promote a comprehensive national's education program of population ageing.The government needs to build a better policy supportive enrionment,to create open platform for industrial convergence and to guide a better development of sports industry and pension industy.The enterprise should enhance innovation abilities of the ideas in action,the business strategy and the management.