Research On The Satisfaction Of Mount Jinggangshan Patriotic Study Tour Based On Online Text Analysis

The patriotic study tour is based on the red tourism resources,which incorporates red elements into the study tour,and is a form of study that focuses on inheriting the revolutionary spirit and cultivating patriotism.Since the 18 th National Congress of the Communist Party of China,Chairman Xi has always attached great importance to the inheritance of the red gene and made a series of important guidance to promote the vigorous development of patriotic study tour.This paper selects Mount Jinggangshan,the cradle of the Chinese revolution,as the case to study the evaluation of tourist satisfaction in Mount Jinggangshan patriotic study tour,analyze the influencing factors of tourist satisfaction,and put forward countermeasures and suggestions to improve tourists’ satisfaction and promote the high-quality development of Mount Jinggangshan patriotic study tourFirst,use the octopus collector to collect relevant online travel notes,and after screening and processing,a total of 232 texts that meet the research requirements are obtained.On this basis,the tourist satisfaction evaluation indicators for the Mount Jinggangshan patriotic study tour are determined,a total of 18.Classify these 18 indicators into 5 dimensions of basic conditions,service quality,research courses,faculty strength,and research gains to build a satisfaction evaluation system.Determining the weight of each index by using the Delphi-order relation method.Secondly,with the help of ROST CM6.0 software,analyze tourist characteristics,high-frequency vocabulary,and emotional characteristics,evaluate tourist satisfaction,and obtain tourist experience content,experience evaluation,and emotional distribution.Then assign values to various indicators,and determine the range of satisfaction according to the quantitative results of overall satisfaction.Finally,in order to understand the key improvement direction,use SPSS26.0 software,according to the weight of each index and the distribution of satisfaction,get the IPA model,and determine the important factors affecting satisfaction.Research shows:(1)According to the online text features,the content of tourist experience is rich,and red research resources appear most frequently in high-frequency words,and red resources are highly attractive,the frequency of positive evaluation words such as "worth it" and "happy" is high,and the emotional characteristics are mostly positive,the positive emotions accounting for 75.1%,and negative emotions accounted for 8.7%.(2)The quantified overall satisfaction score is3.183,which is between general satisfaction and very satisfactory.Tourists are not satisfied with Mount Jinggangshan patriotic study tour.In order to promote high-quality development,further measures need to be taken to improve tourist satisfaction.(3)The five indicators of activity design,professional ability,teaching level,knowledge value,and safety guarantee located in the fourth quadrant of the IPA model are important factors that reduce the satisfaction of Mount Jinggangshan patriotic study tour tourists and need to be improved.Finally,according to the above research conclusions,targeted countermeasures and suggestions are put forward.For the advantageous areas,we must actively innovate to maintain our advantages;the slow improvement areas must lay a solid foundation and gradually improve;the key improvement areas must work together and focus on improvement.