The Image Presentation Of Retired Disabled Athletes Under Mass Communication

In recent years,the rapid development of China’s economy has brought about a comprehensive transformation of society,and the image of a major country has begun to emerge in various fields.The hosting of the two Summer and Winter Olympics has established China’s image as a sports powerhouse.From sports events and athletes,"sports","health",and "sportsmen" have become hot words.The audience is becoming increasingly curious about the athlete community and the stories behind it.The demand of this audience and the media’s function in promoting major events are converging.The investment of media resources,coupled with the speed of online communication,has created a hot topic.The special group of disabled athletes and people with disabilities is increasingly receiving public attention.The "Self Strengthening Project for Persons with Disabilities","Fitness Week for Persons with Disabilities",and "Special Olympics Integration School" programs implemented by the country have made the development of sports for people with disabilities an important component of the country’s development,encouraging more groups of people with disabilities to participate in socialist modernization construction and share the achievements of social development.As a disseminator of the new era,how to construct a diverse and deep-seated character image of disabled athletes from the public’s perspective,correctly and positively express group demands,and promote the development of disabled sports is a topic worth pondering.This article focuses on the minority group of retired disabled athletes,combining their current communication situation and difficulties.Taking the creation and production of the documentary "Heart Forever" as an example,it analyzes how to better construct the media image of retired disabled athletes from the perspective of mass communication,and analyzes how to shape characters to better resonate with the audience from the perspective of communication effects,Exploring how documentaries showcase the characters’ personalities and inner thoughts from their survival status and life experiences,thereby reflecting the current situation of this minority group in society and conveying positive emotional value and spirit.And with its unique documentary significance and historical information function,it traces the development process of disabled sports in Guangxi in the 1980 s and 1990 s,captures a historical microcosm,and makes a slight contribution to the cause of disabled sports.