Research On The Influence And Countermeasures Of Internet Celebrity Culture On College Students’ Viewpoints Of Value

As an emerging form of network culture,Internet celebrity culture expands rapidly with the help of constantly emerging network media and platforms,showing a tendency of falling into a mud-slush state.Its utilitarian,homogeneous,and extensive entertainment characteristics eliminate the positive energy of the network and interfere with the social theme.At present,Internet celebrity culture has been widely permeated into college students’ study,work,life and other fields,and its influence on their viewpoints of value has become increasingly prominent.Contemporary college students shoulder the historic responsibility of realizing the Great Chinese dream of the great rejuvenation of the Chinese nation,and the correctness of their viewpoints of value is related to the future of the country and the hope of the nation.Therefore,it has important theoretical value and practical significance to explore the influence of Internet celebrity culture on college students’ viewpoints of value and countermeasures.Internet celebrity culture,as a social and cultural phenomenon,is in essence the product of the objectification of virtual practice activities of “Internet celebrities”.From the perspective of culture theory,it is an internet subculture created by “internet celebrities” through the media of the Internet.From the perspective of system theory,it is a cultural phenomenon of “Internet celebrities”,internet technology,internet audience,internet platform and values hidden in the above elements.From the perspective of practice activities carried out by “internet celebrities” and their products.From the perspective of generation mechanism,Internet celebrity culture is the product of multiple factors such as Internet technology promotion,business promoter operation,audience demand driving,social environment rendering and so on.Internet celebrity culture has dual influence on the viewpoints of value of college students:on the one hand,Internet celebrity culture is helpful for college students to form the value pursuit of truth,goodness and beauty,guide them to correctly understand the standards of life value evaluation,and enhance their confidence in socialist core values;on the other hand,Internet celebrity culture may easily distort college students’ value cognition,interfere with their value judgment,hinder their value choice,and mislead their value behavior.Therefore,ideological and political education should be taken as the basis to guide college students to establish correct values;To cultivate positive Internet celebrities as the main line,leading the upward and good direction of Internet celebrities culture;Focus on the supervision of network platforms to purify the media for the production and dissemination of Internet celebrity culture;To standardize capital operation as the starting point,promoting the healthy development of Internet celebrity cultural industry.We will take multiple measures simultaneously and adopt a comprehensive approach,focus on eliminating the negative impact of Internet celebrity culture on college students’ viewpoints of value,and to promote the free and comprehensive development of college students.