Research On The Cultural Dissemination Of Confucius' Archer

Culture is the soul of a country and a nation,and the cultural self-confidence of the Chinese nation needs to draw strength from the excellent traditional Chinese culture.As a cultural activity that integrates traditional sports and excellent traditional culture,how to develop and disseminate Confucius archery cultural activities,assist in the construction of a cultural power,and enhance national cultural confidence is a topic of the times that should be considered by Confucius archery related research.This study proposes and defines the dissemination of Confucius archery culture as a collection of communication processes.Under the guidance of communication theory,mainly using research methods such as literature review,interview,questionnaire survey,and mathematical statistics,through the collection and collation of existing materials,in-depth interviews with relevant personnel,the production,distribution,and recovery of questionnaires,and the collation and analysis of survey data,the author conducted in-depth research on the development profile,cultural connotation,communication value,and communication impact factors of Confucius archery,and proposed development suggestions,Research suggests that:1.The origin of Confucius’ archery originated from the archery activities in the slave society,and was later inherited by Confucius and developed along with Confucian culture.Its development process can be roughly summarized as three stages: the origin:the archery and development of slave society;the baptism and inheritance of the long river of history;and the transformation of modern society.2.The archery culture of Confucius created the conditions and carriers for the production of spiritual culture based on the material culture of bow and arrow objects;The spiritual culture of Confucius archery is based on Confucian culture and bow and arrow instruments,realizing the extension of Confucian archery culture.Confucian culture and bow and arrow culture together constitute the cultural connotation of Confucius’ archery art of "advocating benevolence and etiquette,and shooting to observe virtue.".3.The dissemination value of Confucius archery is mainly manifested in four aspects: the cultivation of the character of practitioners,the inheritance of traditional bow and arrow production techniques and archery techniques,the guidance of social awareness,and the promotion of excellent traditional Chinese culture.4.Based on Lasswell’s "5W" theory of communication science,this study further subdivides the five elements of Confucius archery culture communication into nine influencing factors,including: communicators at the individual and organizational levels,communication content of cultural symbols and technical essentials,communication forms of discourse transmission,performance,and new media,and the characteristics of communication audience acceptance through personal interests and interpersonal influence.5.The questionnaire survey results show that six of the nine influencing factors of Confucius archery culture communication,including personal level,organizational level,techniques,language,personal interest,and interpersonal influence,have a positive impact on the communication effect of Confucius archery culture,while three influencing factors,including cultural symbols,new media,and exhibitions,have a negative impact on the communication effect of Confucius archery culture.6.The influencing factors in the dissemination of Confucius archery culture are mainly manifested in three aspects: first,the direct language communication between the communicator and the recipient;Secondly,the interest of communication content and the convenience of media;Finally,the personal interests and self selection of the communicator.7.According to the influencing factors of the dissemination of Confucius archery culture,the development strategies are proposed as follows:(1)For communicators,it is necessary to strengthen talent reserves,expand the dissemination team,promote multi-party cooperation,and improve organizational credibility;(2)Aiming at the communication content,it is necessary to excavate the archery culture,enrich the communication content,innovate the archery skills,and improve the communication interest;(3)In terms of communication forms,it is necessary to create and edit archery performances,broaden the scope of communication,follow the trend of the times,grasp electronic media,and leverage Confucius culture to move towards the world stage;(4)For communication audiences,it is necessary to adapt to audience preferences,enhance audience interest,promote audience interaction,and achieve role conversion.