Research On Ideological And Political Education In Colleges And Universities From The Perspective Of Media Integratio

The rapid development of information technology has promoted the integration of traditional media with new media.The complementary advantages of traditional media’s authority and new media’s efficiency and openness have given rise to the Fusion media.Fusion media is the latest product of the information age,which integrates the advantages of different types of media,thus forming a new type of media with interoperable resources,compatible content,mutual communication and common interests.In recent years,the rapid development of Fusion media has had a significant impact not only on people’s work and life,but also on socio-economic,socio-cultural and socio-political aspects.Under the influence of Fusion media,ideological and political education in colleges and universities is facing new challenges while ushering in new development opportunities.Only when the ideological and political educators and educated people in colleges and universities correctly understand and use the integrated media,and scientifically respond to the challenges it brings to the ideological and political education in colleges and universities,can the effectiveness and influence of the ideological and political education in colleges and universities in the era of "Fusion media" be strengthened.This paper is divided into three parts: the first part defines the concepts related to Fusion media and college ideological and political education,analyzes the new features of college ideological and political education under the perspective of Fusion media,and lays a certain theoretical foundation for the research of this paper.The second part mainly explores what opportunities and challenges Fusion media have brought to the ideological and political education of colleges and universities.The third part mainly explores the feasible paths to improve the effectiveness of ideological and political education in colleges and universities under the perspective of Fusion media.From four aspects of ideological and political education in colleges and universities,including subject,object,ring body and mediator,through proposing measures to strengthen the construction of ideological and political workers,improve the ability of college students to use Fusion media,optimize the ideological and political education environment in the field of integrated media and strengthen the carrier development and utilization of integrated media,we combine theory and practice,aiming at proposing some effective improvement paths for the smooth development of ideological and political education in colleges and universities in the new era.