| In recent years,the global auto market has been fluctuating,and the growth rate of China’s mainland auto market has gradually slowed down,but it still maintains the overall situation of steady growth.Correspondingly,the upstream enterprises in the automotive industry,such as automobile seat manufacturing and other parts enterprises,also actively explore the internal and external markets to realize the growth of enterprises.But overall,the current auto industry has got rid of savage growth and gradually transformed into a new competitive pattern.The auto parts industry must adjust its own business strategy,so as to deal with it well and make the development direction of the enterprise consistent with the direction of market demand.Car seat is one of the most important parts of the car.It is also the most expensive part of the car besides the engine,which can provide the most intuitive feeling to users.Therefore,when designing products,car seat manufacturers continue to pursue the comfort and safety of products,integrate new science and technology,and create humanized and intelligent products.Under the increasingly severe market competition situation,international auto parts enterprises quickly set up factories in China.At present,the world’s leading enterprises of auto parts have set up headquarters in the Asia Pacific region in China,focusing on China and the auto market around China.This also leads to the increasingly fierce competition in the automotive industry and auto parts industry.In this context,how to determine their own development strategy,so as to make full use of their own advantages to achieve market expansion,is an important problem faced by enterprises.As a domestic automobile seat manufacturing enterprise,Changchun ad company was established in 2017 and has developed rapidly in just five years,from more than 1000 people at first to more than 10000 people now,and its sales have increased from 1.6billion yuan to more than 10 billion yuan.It has gradually occupied a place in the domestic automobile seat supply market and maintained a good development momentum.Taking Changchun ad company as the research object,this paper first introduces the development background,research value and significance of automobile seat industry,analyzes the current domestic and foreign academic research on automobile seat manufacturing industry,and expounds the research methods of this paper.Then it introduces the concepts and theoretical tools involved in this paper,and analyzes the basic situation,development status,operation effect of the current strategy and the problems existing in the current strategy.This paper analyzes the bargaining power of customers,suppliers,threats of new entrants in the industry,threats of alternative products,competition among existing enterprises,etc.faced by the current industry of Changchun ad company,introduces the competitive environment of the company in combination with pest,five forces model and other analysis tools,lists the SWOT matrix of Changchun ad company and analyzes the strategic direction of the company according to its own advantages,disadvantages and internal and external environment,And choose the development strategy suitable for Changchun ad company.Then,according to the company’s development objectives and strategic choices,determine the strategies of each business level and functional level,formulate guarantee measures on this basis,and put forward suggestions from the perspectives of organizational structure guarantee,human resources guarantee,technical facilities guarantee and management system guarantee,so as to ensure the implementation of the development strategy of Changchun ad company. |
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