Research On The Optimization Of Marketing Strategy Of M Food Co.,Ltd.

With the rapid development of China’s economy,people’s living standards have been significantly improved,the pace of life has been significantly accelerated,and their contacts with the world have become more and more frequent.The eating habits of Chinese consumers have gradually changed.Baked foods such as cakes and small pastries have entered the home life of ordinary people.In recent years,the strong entry of foreign brands and the accelerated rise of local brands have led to fierce competition in the baking market.However,at present,China’s baking industry still presents typical scattered industrial characteristics.There are many enterprises participating in market competition,but none has an absolute dominant market share.China’s baking industry is in a period of rapid growth,and the purchasing power of consumers continues to rise.In this case,the deficiencies in the development of industries such as unbalanced industrial development layout,slow technology renewal,loss of traditional technology and homogeneous competition begin to appear.At the same time,consumers’demand for baked goods is increasingly showing high-grade and high-quality requirements,which puts forward higher requirements for baking enterprises.With the fierce competition in China’s baking market,how to find a blue ocean for their own development in the fierce competition and build a strong baking brand has become an urgent problem faced by baking enterprises.With the diversification of the competitive environment and the expansion of the company’s scale,the current marketing strategy of M food company has gradually exposed some problems.How to optimize the marketing strategy,break through the development bottleneck and survive and develop in the fierce market competition is an important problem that M food company needs to consider.Taking m food company as the research object,based on STP theory,4Ps marketing mix theory and precision marketing theory,and with the help of PEST analysis model and SWOT analysis model,this paper analyzes the current situation of M food company’s own operation,macro environment,micro environment and marketing strategy,and combined with the results of marketing management questionnaire survey,This paper discusses the problems existing in the company’s marketing strategy,puts forward optimization suggestions for the problems,and finally discusses the measures to ensure the implementation of marketing strategy from the overall level of company management.