Research On Insurance Marketing Model Under The Background Of Network Economy

In recent years,with the rapid development of Internet technology and the Internet economy,and the gradual improvement of related systems of Internet insurance,the Internet insurance marketing model has also been continuously updated and enriched.At present,insurance marketing in my country’s network economy can be divided into independent platforms and third-party platforms according to the types of channels.At present,the self-operated platform has been gradually extended to micro-mobile applications based on the official Internet city on the basis of the official online mall,and the operation mode of the third-party platform has been gradually upgraded from a simple chain-hopping drainage to a scenario-based cut-in.Innovation keeps making new breakthroughs.However,in different marketing models,marketing effects are not the same.For example,after the commercial vehicle tariff reform,the self-operated platform business of traditional insurance companies has been greatly affected.Under the background of the network economy,the insurance industry has shown a trend of declining share of self-operated platforms and smooth development of third-party platform business.This gap is not only caused by political factors,but also affected by specific business characteristics,users,products,services,etc.At present,the research results of insurance under the background of the network economy at home and abroad mainly focus on the factors affecting the development of the insurance industry under the background of the network economy,and the prediction of the future development of the insurance industry under the background of the network economy.Compare.At the same time,combined with the background of the rapid development of the insurance industry,the continuous emergence of new products,and the continuous innovation of marketing models under the background of my country’s network economy,historical research lacks systematic analysis,comparison and simulation of channels,products and prices based on actual application scenarios.The research on the insurance marketing model under the background of the Internet in my country needs to be further deepened and developed.On the basis of the above-mentioned problems,this paper studies different marketing structures,aiming to establish an independent network platform,business process,product innovation through comparative analysis of sales channels based on different platforms,forms of insurance products,service methods and technology applications.,cross-border integration,introduction of new technologies and other aspects put forward corresponding plans to promote the development of the Internet insurance marketing model.