| From 2010 to 2017,the real estate industry experienced rapid development,and the growth rate of the real estate industry has decreased significantly since 2018.From a macro perspective,China’s current economic growth has slowed down,overcapacity and general social demand are in the doldrums.The development trend of real estate is basically the same as the national macro trend,and the pressure is obvious in the short term;From the perspective of population,with the gradual disappearance of demographic dividend,the population structure has undergone significant changes;From the perspective of the housing market,the national per capita living area has exceeded 40 m2,and the ratio of households to households is1.13,which basically meets the needs of housing;In addition,in terms of policy,the investment attribute of housing is limited,and the rapid development of the real estate industry no longer exists.Through the analysis of China’s current macroeconomic situation and the supply and demand of the real estate market,under the action of real estate policy,China’s real estate market has entered a new normal of stable development.Under the new normal,it is particularly important to improve the management ability of real estate enterprises.In the future,real estate enterprises should pay attention not only to overtaking on strategic curves,but also to intensive cultivation on tactics.How to have stronger ability and endurance on straight roads,how to use organization and management to improve enterprise profits and per capita efficiency have become issues that enterprises must pay attention to.Organizational structure optimization is an important part of organizational management.Scientific and reasonable organizational structure optimization will help enterprises save costs,improve efficiency and seek innovation in practice.As a real estate enterprise,JY Real Estate Development Co.,Ltd.is also facing the important task of organizational structure reform of reducing cost and increasing efficiency.This paper will take it as the research object and take the organizational structure theory as the basic theoretical guidance to carry out a case study on the optimization of the organizational structure of JY real estate company.The structure of this paper is divided into seven chapters,which are introduction,related concepts and theoretical basis,analysis of the current situation and problems of enterprise organizational structure,analysis of influencing factors of organizational structure,optimization design analysis,implementation guarantee and conclusion.By introducing the development process of JY real estate company,this paper expounds the current situation of the organizational structure of JY real estate company;Objectively evaluate the problems existing in the organizational structure of JY real estate company in the form of interview and questionnaire survey;By combining theory with practice,this paper makes an in-depth analysis on the policy environment,economic environment,industry development status and trend affecting the company’s organizational structure,as well as the company’s strategy,structure,system,style,employees,skills and common values,and puts forward optimization principles,ideas,optimization schemes and suggestions for the optimization design of JY real estate company’s organizational structure.Finally,it mainly puts forward safeguard measures and suggestions for JY company from the aspects of culture and thought,organization and system and human resources.So far,a set of organizational structure optimization scheme suitable for JY real estate company has been formed.This study has important guiding and practical significance for the organizational structure reform of JY real estate company.At the same time,it is hoped to provide some reference for real estate enterprises with similar problems with JY real estate company. |
PDF Full Text Request