Study On Implementation Effect Of YTO Express Financial Strategy Based On Value Chain

With the rapid development of e-commerce and the popularity of online shopping,express delivery enterprises have developed at a high speed.The wide application of information technology and convenient consumption mode have provided impetus for the rapid development of express delivery industry.In addition,the government has issued supportive policies for the express delivery industry,along with the improvement of consumption level of Chinese residents,the gradual shift of consumption mode to online after the epidemic,and the frequent shopping carnival held by e-commerce,all further stimulate consumption,stimulate consumption potential of residents,and contribute to the sustainable development of the express delivery industry.However,the express delivery industry has a high degree of concentration and serious homogeneity of products and services.New small enterprises in the industry launch low-price competition to grab the market and further compress the profit space.In such a severe competitive environment,studying financial strategy from the perspective of value chain and analyzing the implementation effect of financial strategy in the link of value chain can help enterprises form competitive advantages and achieve the goal of reducing cost and increasing efficiency.This paper takes YTO Express as the research object,first uses PEST model to sort out the macro environment of YTO Express’ s financial strategy formulation,and then explains the basis of YTO Express’ s financial strategy implementation.Secondly,from the perspective of internal and external value chain,the implementation of YTO Express’ s current financial strategy is analyzed in detail.Finally,according to the value chain,the financial strategy matrix,balanced scorecard and other tools are used to analyze the implementation effect of YTO’s financial strategy,and the corresponding optimization scheme is put forward.The paper concludes that YTO Express has many problems,such as strong dependence on equity financing,long investment return cycle,single dividend distribution and low payment rate,slow capital turnover,etc.In view of these problems,the paper also puts forward corresponding optimization suggestions,such as increasing debt financing,implementing diversified investment,enriching distribution policies,increasing stock dividends,improving the management mechanism of receivables and payables,etc.Through the above optimization suggestions,we hope to optimize the financial strategy for YTO Express and the express industry and make contributions to enhance the core competitiveness.