Research On China Mobile Internet Of Things Business Model Innovation Based On Value Network

The Internet of Things is known as the third information industry revolution after the computer and the Internet,and has broad market development prospects.It has very important strategic significance for China Mobile’s business transformation.In 2020,the number of China Mobile Io T connections was 873 million,and the number of connections will account for 65% of domestic operators.The business revenue was 9.5 billion yuan,accounting for1.2% of the total revenue.It means China Mobile’s Internet of Things business occupies a dominant market position,but its contribution to the company’s operating income growth is very limited.China Mobile’s existing Io T business has not yet gotten rid of its role as a pipeline service provider.The three major operators have fallen into a situation of single-dimensional and low-level price competition,and none of them have formed a complete and effective Io T business model.The value creation logic of the system ignores the importance of cooperation with all relevant parties in the industry chain and the potential value of customers,thus failing to give full play to the characteristics of the Internet of Things,such as intelligence and ubiquity.This thesis takes the China Mobile Internet of Things business model as the research object.By analyzing the construction process of China Mobile’s Internet of Things value network,a value network structure model of China Mobile’s Internet of Things is constructed.Combined with the research conclusions,corresponding strategies and suggestions are given.After that,it proposed to establish innovative and efficient organizational mechanism,human resources guarantee,cooperation guarantee measures,and leverage investment departments to build an Internet of Things ecosystem to ensure the innovation of China Mobile’s Internet of Things business model.Finally,summarize the full text,summarize the main research results of this thesis and put forward the prospect of further research.This thesis mainly achieves the following research results:(1)Combining the Internet of Things technology with the actual needs of customers,breaking the limitations of traditional chain thinking,and from the perspective of system integration,a new Internet of Things business model based on the value network is proposed to promote China Transformation and upgrading of mobile Io T business.(2)Use the principles and methods of system dynamics to systematically model and simulate the key elements affecting China Mobile’s Internet of Things business model,making the entire process more scientific and effective.(3)According to the research conclusions of this thesis,in view of the practical problems existing in the development of China Mobile Internet of Things,the corresponding strategic suggestions are put forward,which has certain guiding significance for promoting the development of my country’s Internet of Things industry.