Chengdu Smart Grid Mobile Business Model Innovation

The internet of things (IOT) has the characteristics of comprehensive perception, reliable delivery and intelligent processing. It is also considered to be the extension and expansion of the internet in the future. The IOT can realize the integration of the real world and virtual world effectively by linking the material space with the electronic space. The researches of related technologies and applications have never stopped since the conceptions of IOT were proposed. With the great development of technologies which based on the man-machine communication and machine to machine communication (M2M), RFID, sensors, smart chips and radio frequency wireless transmission network, building an information society of IOT has been a global trend.The Chengdu Smart Grid, as the typical large-scale IOT project, has some research significance. After four years of development, and with the intense competition situation, the advantages of Chengdu Mobile in such business have been threatened. On the other hand, this project has a good market expectation, and State Grid Corporation will continue to invest 4 trillion for the construction of smart grid. Therefore, this thesis tries to reach the purposes of consolidating the development of business and improving profit through innovation of business model.Firstly, this thesis makes an introduction about the connotation and extension of the IOT, and also analysis and summarizes the applications and operations based on the composition of the IOT's industrial chain and its development. Thirdly, it makes an introduction about the Smart Grid project of Chengdu Electricity which is of most representation. After that, on the base of the analysis of market demand, market prospect, current cooperation and competition situation, it presents four measures for adjusting the existing business model. On the single aspect of business, highlight the advantages through new product portfolio; on the aspect of profit model, modify single price, and improve the overall viscosity with adding integration marketing; in business promotion, the combination of the government-leading and the enterprise dominant can avoid over-duplicated project and relieve the pressure on business promotion. At last, this thesis takes a summary and outlook of the proposed business model.