Research On The Forward Integration Strategy For Charging Pile Business Of A Electric Power Company

Since the 13 th Five-Year Plan,the in-depth reform of the electric power system has promoted the market-oriented development of the electric power industry,and electric power companies have become freer in choosing market opportunities,but at the meantime,they are also confronting more fierce market competition,higher costs and reduced preferential policies.A electric company,as an enterprise whose main business is the traditional electricity sales business,has been significantly affected in the process of the electricity system reform,and the traditional electricity sales business The development of the traditional electricity sales business is greatly affected by the pricing standards of electricity prices,while the cost of obtaining electricity required for enterprises to carry out electricity sales business has been increasing since2018,while the selling price of electricity resources in the market is decreasing year by year,and the profit space of electricity sales business is continuously compressed.In addition,the increasing number of enterprises in the market for electricity sales business and the homogenization of the products and services provided by enterprises due to industrial characteristics have turned market competition into price competition,which has seriously affected the development of electricity sales business and hindered the development of enterprises.In order to find new business growth points and take the company’s development to the next level,strategic transformation is imperative.New energy vehicles are the key support object of China’s current development of the automotive industry,and charging pile equipment,as the necessary infrastructure required for the operation of new energy vehicles,plays a vital role in the development of new energy vehicles.In 2020,the charging pile business will be further supported by the national policy after being included as part of the new infrastructure construction.Along with the arrival of the digital era,the development of charging pile industry will step into a new stage,and it is likely to become the next windfall of the industry.At this stage,there is still a gap between the development speed of China’s charging pile industry and the market demand for the charging pile industry,and the market demand is vast.From the early stage of providing technical support to customers and building and installing charging piles on behalf of customers as the main business model,A Electric Power Company has further expanded its business from the beginning of 2020 to the special charging pile site services for buses and public charging pile services in public places,which has accumulated technical foundation and relevant experience for the development of charging pile business.The company has accumulated technical foundation and relevant experience for the development of charging pile business.At the same time,the resources and technical advantages possessed by A Power Company provide guarantee for the development of charging pile business,and it is a more suitable choice for A electric power company to develop a new business growth point by carrying out charging pile business and realize the forward integration strategy transformation for charging pile business to drive the development of the whole industrial chain of A electric power company.This thesis analyzes the external macro environment,the industry environment and the internal environment of A electric power company by using PEST analysis,Porter’s five forces model analysis and SWOT analysis,starting from the development characteristics of A electric power company,combined with the analysis of the current development of the charging pile industry.Based on the understanding of the current development status of the charging pile industry and the current opportunities and challenges faced by the industry,we evaluate the feasibility of implementing a forward integration strategy for the charging pile business;develop a general forward integration strategy for the development of the charging pile business of A electric power Company,and position A electric power Company for the development of forward integration;and provide specific implementation measures for the development of the company that are compatible with the enterprise.Through the development of the charging pile business to empower the electricity sales business,the digitalization of the charging pile business,and the expansion of the location,we will promote the effective utilization of A Power’s resources,the linkage between various businesses,and the play of its own advantages to ensure the smooth implementation of A Power’s forward integration strategy,so as to develop new business growth points and promote the development and growth of the company.Through in-depth analysis of the current situation of the electric energy industry and the actual development of the charging pile industry,this thesis takes A electric power company as a research sample,points out the opportunities and shortcomings in the development of the industry and the enterprise,and puts forward appropriate suggestions to promote the successful transformation of A electric power company,and also provides reference for the development of related electric energy enterprises.