Research On Marketing Strategy Of NX Power Supply Company’s Charging Pile Under Internet Plus

In 2020,charging pile will become a key word in the field of "new infrastructure".With the frequent emergence of a series of policies,the growth of sales volume of new energy vehicles,the continuous rise of ownership,and the charging pile as an important field of "new infrastructure",multiple favorable factors provide a good environment for the development of the charging pile industry.As a charging operator,State Grid Corporation of China should further play the role of industrial link,take data financing and sharing as the starting point,and explore the marketing strategy under the multi industry integration ecology.Since 2021,Ningxia has accelerated the construction of residential charging facilities,electric vehicles have entered a period of rapid development,and the charging pile market has gradually formed a competitive situation.It is imminent to provide convenient charging services for car owners.By understanding the development status of electric vehicle and charging pile industry in Ningxia,based on the accurate understanding of user demand and value,this paper analyzes the current situation of charging pile marketing market of NX power company,stands at the outlet of "Internet+" and combines the development level of regional power grid and the demand of industrial development background,through market demand,policy support,degree of competition,profit model Analysis of the trend and industry chain of operation mode,and found that the charging pile products have the following problems:single resource,backward marketing concept,unclear target customers,etc.,and put forward measures to increase the research and development of charging pile products,optimize the intelligent service platform,build the Internet plus "Internet plus" background,distinguish the customer groups,and enrich the sales promotion measures,so as to improve the marketing strategy of "Internet+charging pile".It provides an effective reference for NX power company to explore the marketing strategy of charging pile.