Research On Influencing Factors And Priority Of Technical Service Demand Of Strawberry Growers In Zhongmu Countv

Agricultural technical service can link up the supply of technology with the demand of farmers and is an important way to promote farmers to link up with modern agriculture.At present,the strawberry industry in Zhongmu County is large but not strong,and the overall technical level is backward,the main reason is that the main body of agricultural technical service has not grasped the actual demand of farmers.Only by grasping the characteristics of technical service demand of strawberry growers at present stage,and then providing targeted,can we effectively solve the problems existing in technical service of strawberry industry in Zhongmu County.In this context,from the perspective of farmers’ demands,it is of certain practical significance to analyze the influencing factors and priority order of strawberry growers’ technical service demands,improve the pertinence and effectiveness of technical services,and promote strawberry growers’ connection with modern agriculture.On the basis of literature and field research,based on the theory of peasant household behavior,the theory of induced demand,the theory of expected utility and the theory of innovation diffusion,this paper takes the questionnaire survey data of strawberry farmers 276 in Zhongmu County as an example,and constructs binary Logistic model and ISM model.The hierarchical relationship between influencing factors and significant influencing factors of strawberry growers’ technical service demand was analyzed.On this basis,through the comprehensive use of preferred decision method,weighted frequency method and system clustering method for mutual evidence,further explore and analyze the overall priority order of strawberry growers’ technical service needs and the differences in the priority order of strawberry growers’ technical service needs with different characteristics.Through the above analysis,the following conclusions can be drawn: strawberry growers’ technical service demand is affected by many factors,among which their own endowment is the root factor;Strawberry growers had the strongest demand for pest control technical services,and their demand for technical services showed a trend of diversification.Finally,according to the research conclusions,the following suggestions are put forward: establish demand information feedback mechanism to improve the efficiency of agricultural technical service;Innovate service mode to meet farmers’ needs;Strengthen technical training,cultivate high-quality farmers.