Research On The Development Strategy Of Guizhou L Tea Co., Ltd

Tea industry in Guizhou province is the pillar industry of rural revitalization and promotes the continuous economic and social development of Guizhou Province.In recent years,as people’s demand for green and healthy drinks increases,consumers’ demand for tea products presents diversified development,and the tea consumption market gradually heats up.By the end of 2020,the registered tea enterprises in Guizhou province have reached more than 5,700,and the competition among tea enterprises is increasingly fierce.As a small and medium-sized tea enterprise in Guizhou Province,how to seize the opportunity in the competition and obtain the competitive advantage in the tea market will be a practical problem for the development of the enterprise.Therefore,guizhou L Tea Industry Co.,Ltd.must formulate the development strategy suitable for the enterprise and implement it,in order to achieve sustainable development in the fierce market competition.This paper first analyzes the status quo and problems existing in the current development of Guizhou L Tea Company,and discusses the company profile,the company’s current development strategy,and the problems existing in the development of the company.Then,the paper makes strategic analysis of the external environment and internal environment of L Tea Company in Guizhou from the aspects of macro environment analysis,industry environment analysis,competitive environment analysis,organizational structure,product resources,business status,sales management,human resources and so on.Then,on the basis of environmental analysis,through the SWOT analysis of the company’s development strategy,the company’s development strategy formulation,positioning;Determine the strategic objectives of Guizhou L Tea Industry Company,formulate corporate strategy,business strategy,functional strategy,etc.Finally,the paper puts forward safeguard measures for the implementation of development strategy of L Tea Company in Guizhou,including operation system guarantee,talent team guarantee,financial system guarantee,enterprise culture guarantee and other measures.