Research On Marketing Strategy Of Z City Power Supply Company Based On "Service Guarantee"

Since the start of power reform in 2015 and the state set the "double carbon" goal,electric energy is defined as playing an important role in social development.However,in the post epidemic era,the global economic recovery is affected by the comprehensive factors such as the increase of world economic inflation level and geopolitics caused by monetary easing policies in Europe and the United States.The supply of primary energy is in short supply and prices are soaring.Many countries have encountered an unprecedented energy crisis in 2021.In order to reduce the external influence and ensure the long-term and healthy development of the power market,China has launched new measures to deepen the reform of power marketization.In this context,on the one hand,power grid enterprises should cooperate with the state to thoroughly implement the reform requirements,on the other hand,they should adhere to the core value of "people’s power industry for the people" and continue to fulfill the basic obligation of serving the society.Therefore,how to continuously optimize the service level and how to make the power supply company serve people’s life more efficiently is the focus of this paper.Taking Z city power supply company as the research object,this paper makes a high-quality questionnaire,and analyzes the reliability and validity of the data sampled by the questionnaire.Based on the questionnaire data,this paper makes an objective and detailed analysis on the satisfaction of Z city power supply company,and obtains the specific problems existing in the current marketing management and service guarantee of Z city power supply company.Using pest environment analysis,SWOT comprehensive model analysis,Porter five forces model analysis and other analysis tools,this paper comprehensively analyzes the marketing market situation of Z city power supply company.Finally,based on the shortcomings of satisfaction survey and the conclusions of analysis tools,and based on the classical "7p" marketing theory,this paper puts forward the specific strategies and measures of Z city power supply company under the new background.This paper gives more feasible suggestions for Z city power supply company to implement high-quality service,provides a reference for traditional power supply companies to obtain better development as a "service provider" under the background of continuous deepening of power marketization,and also has a certain reference for other power supply companies to improve their service level.