A Study On The Influential Factors Of The Development Of Insurance Brokerage Industry

China’s insurance brokerage industry has developed for more than 20 years,while compared with the developed foreign insurance market which has hundred years history is still very young.During those 20 years development,China’s insurance brokerage industry has made certain achievements,such as the number of insurance brokerage companies,the operating income and the contribution to the premiums,etc.,are showing a rising trend.In the development process China’s insurance brokerage industry has been affected by many factors.Through the investigation and research of domestic and foreign literature,by using the way of qualitative and empirical analysis,this paper will find out those factors.First of all,by the analysis of the current situation of China’s insurance brokerage industry,this paper will find out the characteristics of the development of China’s insurance brokerage industry.At the same time,combined with the experience of foreign developed countries and typical representative insurance brokerage companies in China,we summarize the problems encountered in China,such as:small industry scale,serious product homogenization,single business development model,poor innovation ability,and low professional level.The focus of this paper is on theoretical analysis and empirical analysis.In the theoretical analysis,the internal and external factors are analyzed in depth through the economic data of the domestic economy in the past ten years and the operating data of the development of typical insurance brokerage companies at home and abroad are listed,and on this basis,the research is carried out.When analyzing external environmental factors,four influencing factors are found:policy,insurance market supply and demand,science and technology,and market economic factors;When analyzing internal factors,because the insurance brokerage industry is composed of many insurance brokerage companies,the development of the industry depends on the development of each company in the industry,so the typical company’s products,business models,etc.are listed to get the overall influencing factors of the industry.In the empirical analysis,by selecting indicators:per capita disposable income of residents,total retail sales of social consumer goods,urbanization rate,natural population growth rate and total dependency ratio,premium scale,insurance depth and insurance density,number of employees in the insurance brokerage industry,asset scale,brokerage industry operating income,and scientific and technological questionnaire data,a multivariate linear regression model and a factor analysis model were established,and the three factors that mainly affected the development of the industry were obtained.Combined the results of qualitative and quantitative analysis with the macro market economy environment,the policy environment,in the internal perspective of insurance company brokers this paper will offer development suggestions to China’s insurance brokerage industry.The innovation of this paper is the first time to sort out and analyze the product characteristics of the insurance brokerage industry in China’s current research article,and analyze how the advantages and disadvantages of the insurance industry products affect the development of the overall industry.In the analysis of internal factors,the business development model factors of the insurance brokerage industry are identified,the development mode of the insurance brokerage industry at home and abroad is listed,and the business development model is one of the factors affecting the development of the insurance brokerage industry by comparing the advanced insurance brokerage development model of foreign developed countries.This paper calculates indicators such as business stability and anti-risk ability through the analysis of business indicators of the insurance brokerage industry at home and abroad,which is used to verify that this factor is an influencing factor affecting the development of the insurance brokerage industry.