Research On Marketing Strategy Of X Technology Company’s 5G Product

With the development of science and technology,Internet technology matures and innovates,Internet users and mobile Internet users continue to grow,and more and more products are produced with the help of technology and Internet.Therefore,Internet marketing strategies are increasingly common.Since the launch of 5G products of X Technology Company,there are many problems,such as poor marketing effect,old-fashioned model and single channel,which lead to low market share and insufficient revenue.Based on the theory of4 Ps marketing mix,this paper analyzes and discusses the existing marketing strategy and implementation of 5G products of X Technology Co.,Ltd.,finds out the key problems and causes,and puts forward some pertinent suggestions on optimization of internet marketing strategy.The following conclusions were drawn from the study:First,X Technologies needs to continuously optimize innovative marketing strategies and high-quality implementation in terms of products,pricing,channels and publicity to curb the downturn in business in recent years and establish market competitiveness.Second,we must adjust the product strategy with the customer as the center,constantly improve the product,innovate the function,enrich the content,and build the competitive advantage of the product.Third,we need to combine the Internet marketing model,set up the relevant organizational system and absorb experts,establish Internet marketing thinking and direction.Fourthly,in marketing,attention shall be paid to the planning and implementation of relationship marketing,and a long-term,cooperative and win-win relationship shall be formed by focusing on individual users,cooperative enterprises and governments,so as to gather user flow,form industry ecology and pool policy resources and promote the harmonious and symbiotic relationship between industries,consumers and governments.Fifth,it is necessary to further strengthen the support and guarantee of its own mechanism and system to the marketing reform,and formulate practical and effective guarantee measures focusing on the introduction of organizational system and talents,information feedback,technical strength and incentive mechanism so as to promote the implementation and effectiveness of Internet marketing strategies.So as to make up for the deficiencies in the current marketing strategy of X Technology Company and improve the marketing efficiency of the company,and provide reference basis for other relevant enterprises in formulating marketing strategy.