| The Northeast of Chongqing is the "portal" of Northeast Chongqing,due to the particularity of the geographical location,before the comprehensive poverty is absolute poverty areas,after 2020 comprehensive poverty alleviation and since the rural revitalization strategy implementation into a relatively poor areas,because the ecological environment protection,rural tourism as a whole ecological protection and economic development of green industry,has become an important path of the Northeast of Chongqing rural revitalization.But the overall academia of the Northeast of Chongqing rural revitalization research is relatively few,and there is no to the Northeast of Chongqing rural tourism and rural revitalization of coupling specific situation analysis study,through the coupling of rural tourism and rural revitalization,to study the northeast rural tourism power rural revitalization to provide theoretical support,improve the social value of rural tourism,is of great significance to the local social and economic development.In this study,based on the collection of regional statistical data,by combing and summarizing the research results related to rural tourism and rural revitalization,Taking Wanzhou,Yunyang and Kaizhou in northeast Chongqing as a case,Using tourism science,Theory related to sociology and other disciplines,With the help of coupling model,coupling coordination degree model and other methods,Analyzing the coupling and coordinated development of rural tourism and rural revitalization in Northeast Chongqing from 2015 to 2020,On this basis,the problems and countermeasures of coupled development of rural tourism and rural revitalization in Northeast Chongqing,This is a supplement to the coupling research system of rural tourism and rural revitalization,To some some compensate for the shortcomings of existing studies,At the same time,it can also provide a certain theoretical basis for the development of the tourism industry structure under the background of aging,research finding:(1)In terms of rural tourism,Rural tourism in northeast Chongqing has the rapid development of rural tourism,Built a number of key tourism villages,The types of rural tourism are constantly enriched,The model is constantly innovating,Formed a resource-driven type,Industrial dependent type and other types of development mode characteristics;(2)In terms of the comprehensive development level of rural tourism and rural revitalization:In Wanzhou,the comprehensive evaluation index of rural tourism and the comprehensive evaluation index of rural revitalization are both better than those of Kaizhou and Yunyang,Yunyang comprehensive evaluation index of rural tourism and rural revitalization is at the end of the three places;(3)About the coupling value of rural tourism and rural revitalization: generally speaking,the coupling degree gap between the three regions is not large,Although Wanzhou ranks the first in the coupling value,However,there is little gap in the absolute value of coupling value with Yunyang and Kaizhou,The three regions have been in a long-term antagonistic stage since 2015,(4)On the coupling and coordination value of rural tourism and rural revitalization,In the three regions,the coupling and coordination level of rural tourism and rural revitalization is followed from high to low by: Wanzhou,Kaizhou,Yunyang.Compared with Sichuan and other regions,northeast Chongqing presents the problems of low level,poor regional coordination,and not obvious driving effect of rural tourism.Based on this,this study puts forward the following suggestions:(1)Learn from the advanced experience of famous scenic spots,combine their own advantages,and develop tourism according to local conditions.(2)Dig deep into the market demand,innovate the tourism products,and take the differentiated competition route.(3)Give full play to the guiding role of the government and actively promote the development of rural tourism.(4)Build a high-quality talent team to inject impetus into the development of rural tourism in northeast Chongqing. |