Research On CEO-CFO Organizational Identity On Corporate Green Investment

Enterprise is the leader of green investment activities in China,but at present,the investment in environmental pollution control of enterprises is insufficient,and the severity of environmental pollution does not match the degree of investment,so the environmental pollution problem of enterprises can not be effectively solved.The return rate of green investment is usually low and it is not attractive to social capital,which highlights the necessity of enterprise green investment.As an investment decision of enterprise,green investment has strong externality,enterprise has discretion for green investment,green investment means that enterprises are unlikely to occupy the main position,even in the case of limited resources and may be ignored,only when has the strong organization internal cause,green investment enterprise is possible.To explore the enterprise organization and the driving mechanism of the green investment to the enterprise,this article from the enterprise management to the enterprise the influence mechanism of green investment,the enterprise internal management personal psychological characteristics(recognition)and the relationship between the enterprise green investment,aims to explore how to guide the enterprise managers to the enterprise green investment play a positive role.The results show that:(1)There is a positive correlation between CEO’s organizational identity and green investment,indicating that organizational identity is an important factor influencing CEO’s positive role in green investment;(2)There is a positive correlation between CFO organizational identity and enterprise green investment,indicating that organizational identity is an important factor that CFO plays a positive role in enterprise green investment;(3)CFO organizational identification inhibits the impact of CEO organizational identification on green investment,suggesting that under the premise of limited enterprise resources,CEO organizational identification and CFO organizational identification do not increase green investment.Through further research,this paper also finds that CFO organizational identity has a greater impact on green investment than CEO organizational identity.Except for low organizational identification of CEO and LOW organizational identification of CFO,different degree of matching combination of CEO organizational identification and CFO organizational identification can promote enterprise green investment.This study provides empirical evidence for the government to guide enterprises to make green investment;At the same time,it is helpful for companies to formulate reasonable green investment policies so as to make more effective use of internal and external green investment resources.