Research On The SaaS Pricing Strategy Of Convenience Stores

In recent years,with the rapid development of cloud computing technology,Software-as-a-Service(SaaS)solutions are becoming increasingly popular in China.Small and medium-sized business owners are recognizing the convenience and low-cost advantages of SaaS,which allows enterprises to achieve higher productivity at lower costs.Meanwhile,the acceleration of urbanization and the change in consumer mentality have driven the digital transformation wave of the convenience store industry.SaaS-based solutions providers are challenging traditional software service providers.Price is often the most concentrated expression of a company’s comprehensive strength.A reasonable pricing strategy can help companies consolidate and expand market share,which is a key issue for traditional manufacturers actively transforming and new challengers.In the academic world,there has been considerable research on commodity pricing and information commodity pricing,and SaaS pricing theories have also received some attention.However,research on SaaS pricing strategies in the specific field of the convenience store industry is relatively scarce.Therefore,the study of factors and pricing strategies of SaaS pricing for convenience store industry was explored in depth.Combining the characteristics of SaaS services and the actual business situation in the convenience store industry,this thesis deeply discusses the pricing issues of SaaS services in the industry.Taking J company’s pricing strategy as the research object,it was found that J company’s lack of scientific investigation and analysis has resulted in slow growth in customer numbers and high customer turnover rates.Therefore,based on the research of domestic and foreign scholars on commodity pricing methods and SaaS pricing theories,this thesis summarizes the internal and external factors that affect SaaS pricing,including strategic objectives,competitive landscape,cost structure,pricing policy,customer perceived value,customer price sensitivity,and product characteristics.It also outlines the strategic pricing strategy’s effective formulation path,including four steps-strategic direction analysis,target customer selection,price plan development,and the implementation of security measures.As a theoretical guide,this thesis further analyzed J company’s market environment and product competitiveness,and potential customer’s price sensitivity,ultimately selecting a differential pricing strategy as the main pricing plan and providing corresponding security measures to help J company achieve its strategic goal of turning losses into gains and surviving in the industry.This thesis focuses on exploring J company,which is in the start-up phase of its business,and aims to investigate the pricing issues it faces as a provider of store SaaS solutions and propose corresponding solutions.Currently,no mature pricing strategies exist in this field,so this thesis ’s contribution is to provide a reference for peer enterprises to develop more effective pricing strategies.In addition,this thesis’ s research on specific vertical fields’ pricing strategies also has reference significance for other cloud computing service segmented industries or other different industries.