Research On Optimization Of Marketing Strategy For ZK Information Industry Co.,Ltd

Reform and opening-up 30 years,our country has entered the era of knowledge economy,the information technology enterprises in the economic development of the position and function of increasing.High-tech enterprises have been upgraded in technology,production capacity,products and services,but there is a common problem of attaching importance to the promotion of advanced technology and the development of high-tech products,ignoring the research of enterprise marketing strategy.How to train the management of information technology enterprises to establish modern marketing concepts and adopt internationally effective modern marketing theories to guide domestic enterprises to develop and implement marketing strategies suitable for their own characteristics,so that domestic enterprises can continue to maintain a higher development speed and higher profit rate,it is worth our in-depth study.With the rapid development of China’s information technology industry,the number of science and technology enterprises keeps increasing,resulting in increasingly fierce market competition.The traditional and extensive marketing mode of enterprises can no longer meet the development needs of enterprises.Enterprises must optimize and adjust marketing strategies,strengthen marketing innovation efforts,and constantly improve customer satisfaction and market share.Therefore,the development of scientific and reasonable marketing strategies has become an urgent problem to be solved at the present stage.In order to further improve the marketing ability of information technology industry enterprises,help IT enterprises to develop scientific marketing strategies.This paper chooses ZK Information Industry Co.,Ltd.as a case study.Questionnaire survey method and interview method are adopted to investigate the development status of ZK Information Industry Corporation.Marketing mix theory and service marketing theory are used to analyze the marketing status quo of ZK Information Industry Corporation from the aspects of product strategy,price strategy,channel strategy,promotion strategy and service strategy,and the causes of marketing problems are summarized.swot theory is adopted to study the micro environment of ZK Information Industry Corporation,master the advantages,disadvantages,opportunities and risks of the enterprise,and choose the appropriate development strategy.Using the theory of marketing mix and service marketing to optimize its marketing strategy,put forward the countermeasures to solve the company’s marketing problems is to pay attention to product development,improve the level of innovation;Optimize the pricing system,flexible pricing methods;Innovate channel publicity and carry out network marketing;Strengthen relationship marketing,give play to the role of employees;Shape the brand image,strengthen the influence of the industry.ZK Information Industry Co.,LTD.,the research object selected in this paper,is a typical enterprise in the information technology industry,which can not only lay a foundation for the stable growth of ZK information Industry Co.,LTD.,but also provide certain reference for similar enterprises to solve similar problems.