| Morocco is a coastal Arab country in Africa.Its economic aggregate ranks first in Africa.Agriculture plays an important role in the national economy.There are a variety of agricultural products.The export of agricultural products and their processed products is on the rise.The export of agricultural products accounts for one third of the total export income.Since the relationship between China and Morocco was upgraded to a strategic partnership in 2016,bilateral trade has developed steadily.China is Morocco’s third largest trading partner and an important market for Morocco’s agricultural exports.Moroccan agricultural export trading companies must understand the marketing environment,consumer demand and influencing factors of Chinese agricultural products,formulate effective marketing strategies and marketing strategies to further tap the potential of Chinese market is important practical significance for expanding the development space of Moroccan agricultural export trading companies.Based on the demand for agricultural products in China and the comparative advantages of Moroccan agricultural products,this paper uses PEST and SWOT analysis tools to analyze the relevant environment of Moroccan agricultural products in developing the Chinese market,understand its advantages and disadvantages and the possible market competition.On the basis of exploring the current situation of Moroccan agricultural products export trading companies in developing the Chinese market,this paper studies the economic impact of Moroccan agricultural products exported to China,Through the factor analysis method,this paper further studies the consumption market of imported agricultural products in China,puts forward the marketing strategy of developing the market of agricultural products in China,and analyzes how Morocco can take the development path of international agricultural trade in the fierce international market competition. |
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