Study On The Development Strategy Of China Great Wall Technology Group Co.,Ltd

Western countries led by the United States continue to expand and strengthen the pressure and supply interruption on Chinese enterprises in the information field for no reason.This situation not only highlights that China’s basic software with operating system as the core,basic hardware with CPU as the core and core products of key network equipment lack control and rely too much on foreign manufacturers;At the same time,it also forces China to accelerate the independent security in the field of informatization.At present,both the promotion of national policies and the outbreak of market demand show a state of rapid development,which also promotes the network security and information industry to usher in the spring of development.Facing the strategic opportunity period,China Great Wall Technology Group Co.,Ltd.,which focuses on realizing independent security in the information field,closely follows the national policies,actively participates in the national strategic deployment in the field of network security and information technology,and takes root and contributes to the network security and information industry,Strive to build a complete network security and information technology and industrial system covering core key software and hardware.Focusing on the study of the main business of China Great Wall Technology Group Co.,Ltd.,this paper expounds its background and significance,summarizes and states the relevant literature in three aspects: the theory of enterprise strategy,the development of network information industry and the development of information terminal related enterprises,and explains the specific research contents and methods.Secondly,the article focuses on the development status of the company from the business status and existing problems.With the help of PEST analysis model,Porter five forces competition analysis model and other tools,this paper makes a comprehensive analysis of the company’s external environment,industry development environment,internal resources and competitiveness.Thirdly,through SWOT matrix analysis,it is concluded that the current macro and micro environment is conducive to the development of the company,so the company level strategy must adopt growth strategy and vertical integration strategy to realize the rapid expansion of business;In terms of competitive strategy,differentiation strategy should be adopted to build core competitiveness,so as to support the company’s overall strategy;As for the strategy of key functional level,it is necessary to carry out systematic strategic design and deployment in six aspects: marketing,technology R & D,financial management,human resources,operation management and enterprise brand.Finally,the paper introduces the implementation steps of the company’s development strategy,the measures required to ensure and the expected effect of the strategy.Based on the analysis that the external severe international environment forces the development of domestic information security to be imminent.On the one hand,under the guidance of national policies,the development of network security and information market is advancing by leaps and bounds.On the other hand,due to the advent of market outlet,a large number of heavyweight information enterprises are also prompted to participate in competition.This analysis has formulated a relatively complete and appropriate development strategy for the independent security sector of the great wall of China.This not only provides direction and reference for the development of the company,but also is worthy of reference for relevant enterprises in the same industry,but also contributes to the healthy and sustainable development of the whole industry.