| In recent years,the express delivery industry is undergoing vigorous changes.With the changes in the macro environment,the express delivery industry,as an important part of the tertiary industry,not only develops rapidly in its own logistics industry,but also flourishes with e-commerce platforms.,relying on the upgrade of big data technology,it has developed very well,and the market’s attention has continued to be projected on the express delivery industry.At present,both the revenue level and the express delivery volume of the express delivery industry are in a state of continuous surge,and the development momentum cannot be underestimated.However,behind this state,there are problems such as price wars,malicious competition,and inadequate supervision systems.Business pressure is gradually increasing,and the ability to obtain profits is weakened.If you want to seek profit margin growth in the current express delivery industry,you must have a stable and effective profit model to deal with high-intensity market competition.Therefore,the research purpose of this paper is to find out the constituent elements of SF Express’ s current profit model,then analyze the problems existing in its profit model and make suggestions.This article will illustrate the research trend and research significance by expounding the relevant background of the express industry described in the current case,and define relevant concepts,such as how to classify and identify the profit model,the components of the profit model and other concepts.The theory of the constituent elements of the model,the theory of interests and the theory of core competitiveness,to study the profit model of SF Express.First,analyze the development status of the current profit model of the express industry,and then conduct a specific exploration of the development of the profit model and its five components of SF Express,and deeply explore the characteristics of its five components and the development of the profit model,including the current Business layout,logistics system and big data intelligent express service,etc.,and on the basis of the elements of the profit model,we analyze the current problems and reasons.Insufficient optimization of the structure leads to overcapacity.Due to the limited integration of new business segments and SF’s logistics network,the profitability is weak.The direct operation model leads to high operating costs and poor market returns.The aggressive diversification strategy layout has made Short-term costs are under great pressure,and over-reliance on short-term borrowing also increases financing risks.Inaccurate business target positioning leads to problems such as overlapping supply of supply chain resources during the transition period.It is proposed to enhance core competitiveness,improve capacity utilization,and optimize profit source structure.,adjust the business structure to adapt to market changes,implement the parallel model of direct sales model and franchise model,control cost input,adjust financing strategy,and improve offline layout to cater to consumers,so as to optimize SF Express’ s existing profit model and enhance its core Competitiveness.In general,in order to cope with the current market competition,SF Express’ s logistics system still needs to be carefully laid out,and it needs to make full and effective use of existing corporate resources for optimization and integration.As a top company in the express delivery industry,SF Express hopes to further enrich the relevant optimization research under the profit model through the research on the five elements of the profit model in this paper,so as to bring important inspiration to similar companies in the express delivery industry and help them build a more effective and stable system.Profit model,enhance the operating ability and market competitiveness of express companies. |