Research On The Development Countermeasures Of CD Finance Company Limited

In order to make large state-owned enterprises reform and develop rapidly and accelerate the reform of China’s economic and financial systems,financial companies of enterprise groups have come into being in China.In the 1980 s,Bureau of Banking Supervision approved the establishment of the first financial company.Since then,the financial company industry has experienced more than 30 years of development and growth,with a significant increase in number,steady growth in asset scale and significant improvement in service level.It has become one of the important components of the non-bank financial system.KL Group was formally established in 1970 s,leading the development of many modern Chinese industries,known as "the cradle of northern national industries" and "the source of China’s coal industry".In recent years,KL Group has been speeding up the pace of transformation and development,pushing ahead coal industry,coal chemical industry,modern service industry,strategic emerging industry,"three pillars and one new" strategy.In 2012,KL financial company,supported by the Group Company,started operation,adhering to the enterprise tenet of "relying on the group,service group,standard operation and innovative development".The Group Company begins to strengthen the management of funds,increase the efficiency of funds and financial service innovation,and improve risk control ability.Under the condition of industry downturn situation in which the Group Company is located,it has played an important role in speeding up the circulation of funds within the group,reducing the group’s financing cost,ensuring the safety of the group’s funds and etc.It has made an important contribution to the combination of industry and finance and the transformation and upgrading of the Group.Firstly,this paper analyzes and studies the external environment such as macroeconomic environment,monetary and financial environment,policy environment and industry self-discipline of KL Group and the finance company,and expounds the influence of various environments on the financial company.Then,combined with the reality of KL Group,the internal environment of KL financial company is analyzed.Finally,through the SWOT analysis,the overall positioning,strategic choice and development goals of KL financial company are obtained,and important measures for strategic implementation are proposed.KL financial company’s research on the company’s development strategy has a strong practical significance for the company’s own future development direction and also has a certain reference value for financial companies in the same industry.The research process and results of this paper are also a reflection on the future development path of financial sector of KL Group Company,and have certain guiding significance for the development of financial industry of Group Company as a whole,and also provide the reference for the Finance Company Profession Standardization,the order development,speeding up our country modern financial system’s consummation step by step.