Research On The Development Strategy Of Nanyang YYB Company From The Perspective Of Rural Revitalizatio

Since the "14th Five Year Plan" period,China’s rural areas have fully realized poverty alleviation and entered a well-off society.The proposal of rural revitalization strategy is an inevitable requirement of social development,in which industrial prosperity is the key,and industrial prosperity is also an important means to promote rural economic development.Moreover,the success of the rural revitalization strategy is tightly related to the expansion of the township enterprises,which are directly participants in the rural revitalization strategy.YYB company is a mugwort enterprise located in the countryside.Although it has been achieved some achievements in the initial stage,but it also faces the problem of becoming bigger and stronger as the difficulties and limitations of the small and medium-sized enterprises.under the background of rural revitalization strategy,YYB Company should seize the external opportunities,give play to its own advantages,and realize the rapid development of the company.This paper firstly summarizes the domestic research status and enterprise strategic management theory,in order to provide theoretical support for this study.Secondly,using PEST analysis,Porter’s Five Forces model,internal and external factor evaluation matrix and other tools,YYB company’s internal environment,external environment and industry environment are analyzed to find out the company’s opportunities,threats,strengths and weaknesses,Identify the key external factors and key internal factors that affect the development of the company;Thirdly,using SWOT analysis method to analyze the specific to the company,put forward three kinds of development strategy;Finally,the QSPM matrix is used to compare and analyze the three alternative strategies.According to the analysis results,the author puts forward that YYB company should adopt diversified growth strategy,formulate the implementation plan of enterprise development strategy from five aspects such as product type,technology innovation,marketing,industrial chain construction and brand building,and formulate strategy implementation methods and steps,so as to achieve long-term development of the enterprise.In order to ensure the smooth implementation of corporate strategy,this paper provides guarantee for the implementation of strategy from the aspects of perfecting enterprise system,human resources,industrial innovation,perfecting information technology management,and realizing the synchronous development of enterprises and rural areas.Looking into the future,we firmly believe that the company will achieve its strategic goals by virtue of core technology products,high-quality brands,rich marketing capabilities and diversified industrial chains,and drive the revitalization of rural industries.