Research On Countermeasures For Improving The Quality And Efficiency Of Rural Tourism In Anning City

Under the background of social development in the new era,my country’s pace of socialist modernization is gradually accelerating,people’s living standards continue to improve,and the pace of life continues to accelerate.Tourism has become a rigid demand in people’s lives,which also makes my country enter the mass tourism industry.era.The tourism industry has gradually penetrated into the national strategic system,and the status of tourism as a strategic pillar industry of my country’s national economy has been further enhanced.The development of tourism is more important for optimizing the economic structure and promoting the implementation of rural revitalization.Rural tourism is an important part of my country’s tourism industry.The development of rural tourism is an important channel to effectively promote the integration of industries in rural areas,realize the rapid development of farmers,agriculture and rural areas,and improve the country’s overall social,economic and ecological benefits.With the continuous development of rural tourism,the gap between urban and rural areas has been further narrowed.However,the low-quality supply of rural tourism services has led to a situation of large investment but slow development and low efficiency in rural tourism.Therefore,the development of rural tourism is receiving more and more attention.Emphasis on promoting the development of rural tourism to improve quality and efficiency,so that all kinds of resources in rural areas can be rationally developed and utilized have reached a high degree of consensus among all levels of society.The most important thing to improve the quality and efficiency of rural tourism development is to highlight the characteristics of local resources,innovate tourism products,and revitalize low-efficiency projects,realize structural reforms on the supply side of rural tourism,and improve the quality of rural tourism product supply,thereby improving social,economic and ecological aspects.overall benefit.However,the current theoretical research of relevant literature is mainly focused on the development model,spatial planning and development research of rural tourism,summarizing the development law of rural tourism to improve quality and efficiency,exploring the internal mechanism of rural tourism to improve quality and efficiency and carry out empirical research The analysis has important theoretical value and practical significance for the current domestic rural tourism development to improve the quality of supply and increase the overall benefit.Based on the questionnaire survey method,this paper conducts field research in8 representative A-level scenic villages in Anning City.The tourist questionnaire and the local resident questionnaire each collect 246 questionnaire survey data,and then use the principal component analysis method to analyze the rural tourism industry in Anning City.Develop the influencing factors of improving quality and efficiency,and put forward targeted countermeasures and suggestions.The main research contents include four aspects: firstly,the research on the theoretical basis of improving the quality and efficiency of rural tourism,which lays the theoretical foundation for the further analysis of this paper.The second is to analyze the basic resource conditions of Anning City,the development process of rural tourism,the development model,the spatial structure and the development effect.Based on the six major tourism elements of food,housing,transportation,entertainment,shopping,and tourism,and starting from improving the quality of rural tourism supply in Anning City to meet the diversified needs of various tourists,we will construct a survey on improving the quality and efficiency of rural tourism.Questionnaire,conducted field research on rural tourist attractions such as Bajie Street,Wenquan Street and Qinglong Street in Anning City,and used the principal component analysis method to process the questionnaire survey data,and concluded that the main factor affecting the quality and efficiency of the development of rural tourism in Anning City is the tourism foundation Facilities,participation of villagers and service level of practitioners.Finally,based on the results of principal component analysis and combined with the actual development situation of Anning City,it provides countermeasures and suggestions for improving the quality and efficiency of its rural tourism development.At the end,it explains the shortcomings of this research and the outlook for the future.The research found that:(1)The overall tourism supporting facilities of the rural tourism industry in Anning City are not perfect;(2)The participation of local residents is low;(3)The service level of employees needs to be improved.Based on the above research conclusions,this paper puts forward countermeasures and suggestions for improving the service quality of rural tourism in Anning City and increasing the overall social,economic and ecological benefits of Anning:(1)improve the infrastructure construction and improve the travel comfort of tourists;(2)improve The degree of participation of farmers stimulates the endogenous power of rural tourism;(3)Improve the quality of employees and improve the level of comprehensive services.