Study On Transformation And Upgrading Strategy Of Guangxi Border Tourism Enterprises

Along with the implementation of the "Belt and Road" initiative and the construction of the "Border Tourism Pilot Zone",tourism is increasingly considered an important industry for economic development and cultural exchange.In 2018,the state released the Opinions on Several Policy Measures to Support the Development and Opening of Key Regions Along the Border,which has had a positive demonstration effect in promoting the overall development of regional tourism and building a border tourism destination.The New Crown Pneumonia epidemic has had a great impact on the tourism industry,especially on the tourism industry in border areas,and therefore tourism workers around the world are actively exploring how to sustainably promote the transformation and upgrading of the tourism industry while meeting the travel needs of the people.In this paper,based on relevant domestic and foreign research,combining stakeholder theory and game theory,we select CTS Detian as the empirical research object of Guangxi border tourism enterprises.Firstly,we identify the core stakeholders through expert rating method and combine the results of literature research.Secondly,using questionnaire survey design and data collection and analysis,we analyze the interests of core stakeholders of Guangxi border tourism enterprises qualitatively and quantitatively,and categorize and summarize them.And on this basis,taking Guangxi border tourism enterprises as an example,the game relationship among its core stakeholders is analyzed,and the game will eventually move from non-cooperation to cooperation under the infinite repeated games of stakeholders,and the tourism enterprises of Guangxi Border Tourism Alliance and Border Tourism Consortium precisely improve the discount coefficient through the alliance cooperation,so as to achieve the win-win situation of stakeholders.Again,the transformation and upgrading course of CTS Detian is divided into exploration stage,development stage and maturity stage,and its transformation and upgrading mode under cooperation is analyzed.Finally,combined with the transformation and upgrading experience of Guangxi border tourism enterprises,the win-win strategy of core interest subjects of tourism enterprises,joint cooperation strategy of tourism enterprises,integrated development strategy of tourism enterprises and wisdom transformation strategy of tourism enterprises are innovatively proposed to provide Guangxi border tourism enterprises transformation and upgrading to provide reference ideas.