Research On The Development Strategy Of PB Cold Chain Food Storage Compan

Since the launch of the supply-side structural reform plan,the country has successively promulgated a number of incentive policies to promote the development of the cold chain logistics industry.Driven by this situation,the industry’s social attention has been significantly increased,prompting cold chain logistics to move towards a rapid development stage in a short time,and the industry’s relevant technical level is also becoming higher and higher.However,due to the late rise of cold chain logistics in China,it is inevitable to encounter many challenges in the development process.For example,the cold chain logistics of agricultural products in Guizhou Province.After investigation,it is found that there are widespread problems in the industry,such as a lack of basic equipment,insufficient awareness of "pre cooling" of personnel and products,and a lack of standardized standards.This is sufficient to indicate that the local cold chain logistics industry is still in the initial exploration stage,and there are certain development bottlenecks.Guizhou Province is a major agricultural province in the country,and it is also one of the important provinces to implement and implement the rural revitalization strategy.How to create a sound cold chain logistics integration system,coordinate various internal and external resources,and drive the development of the entire industry is not only an important topic for Guizhou Province,but also a strategic development direction that relevant enterprises need to consider.This article will take PB Cold Chain Food Warehousing Company as the research object,and carry out a specific discussion on this.Firstly,the article describes the external environment of the research object,and comprehensively analyzes the macro environment,market environment,and industry environment of PB Cold Chain Food Warehousing Company;Secondly,conduct a detailed analysis of its internal environment.Through analyzing the overall situation,actual situation,internal resources,and competitiveness of the company at this stage,understand the shortcomings and causes of PB Cold Chain Food Warehousing Company in the development process.On this basis,introduce SWOT analysis to complete the integration analysis process,summarize four strategic types,and then design and formulate a strategic plan for the company’s development based on strategic management theory;Finally,from the perspective of supply chain management,the development and security measures applicable to PB cold chain food warehousing companies are proposed.The research in this article can not only contribute to the further improvement of the industrial structure of cold chain logistics,but also greatly promote the development of related industries in Guizhou Province.More importantly,summarizing the current shortcomings of cold chain companies and proposing targeted improvement measures based on them has far-reaching significance for the leap forward of the entire cold chain logistics industry in its development stage.